US deal for Danish pedal brand

Danish guitar pedal brand LunaStone is being introduced in the US by distributor Dedicated Musical Imports (DMI). 

LunaStone has focused mainly on creating boutique overdrive pedals, but recently a clean boost pedal was also added to the product range that DMI will distribute across the US.

DMI is founded and headed by MI and pro audio veteran Ed Simeone who has served as CEO for TC Electronic US, as well as serving as production manager, FOH engineer and keyboard tech for artists, including Stevie Wonder, James Taylor, Journey, Charlie Sexton and Toto. 

“I was made aware of the LunaStone pedals when my former colleague Allan Strand invested in the company and set out to take the brand to the next level,” said Simeone. “Once I heard the pedals, I instantly knew this was a journey I wanted to join. Knowing Allan as a great colleague form the past, it was easy to make the decision and go all in on LunaStone.”

Allan Strand is equally excited about the initiative: “The US market is the largest market in the world for guitar pedals, and of course we should have our pedals on store shelves in America. And I am thrilled to be able to work together with Ed once again and have great confidence that his new company is the right one for taking LunaStone to market in the US.”

Now available in the US market are the three overdrive pedals Wise Guy, Big Fella and Three Stage Rocket. They all build on the same basic design, TrueOverDrive, that founder of LunaStone, Steen Grøntved, developed. 

Rather than relying on clipping diodes, the pedals use cascaded gain stages to create the drive in order to get the dynamic response and transparency of a real tube amp being pushed hard. The latest LunaStone pedal, the clean booster named The Pusher, is now also available in the US.