Westside snaps up Vater exclusive

Westside Distribution has added Vater to its list of drum and percussion lines, signing an exclusive UK distribution deal.

The brand was previously with Active Distribution in the UK. 

The new agreement, which starts on 1st August will see Vater line up alongside an impressive cast list which already includes Sabian, PDP, Drum Workshop and Gon Bops in Westside’s portfolio of brands.

Alan Vater, vice president of Vater Percussion, commented: “Since the launch of the Vater brand, the UK market has been key to the success of Vater Percussion, and continues to be integral to our business. The support we’ve received from our many UK artists who have put their faith in the Vater brand, and the many excellent dealers who represent and support Vater has been overwhelming. On behalf of myself, the Vater family and all the dedicated craftsmen and staff at Vater Percussion, I would like to express how pleased we are to appoint Westside the exclusive distribution of all Vater branded products.”

Westside director, Phil Hay, added: “Alan Vater has built a tremendous company with a long history of top quality manufacturing and it certainly fits with Westside’s other world leading drum and percussion brands. We’ve always admired Vater products and their brand-focused marketing. Plus, with the likes of drumming greats like Chad Smith, Stewart Copeland, Josh Freese and Virgil Donati, and local UK endorsers including Craig Blundell, Josh Devine, Geoff Dugmore and Ben Thomson they also have one of the best and most influential artist rosters in the business. Our D&P sales and marketing team are ready to roll with Vater so dealers can get all the information and details from them and stock will be available from early August.”