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At the AES Convention in November, G-Technology unveiled a $5 million strategic partnership with Hal Leonard to exclusively distribute G-Technology external storage solutions replete with complimentary Gobbler subscriptions. The deal goes into effect immediately and covers the MI trade in the US and Canada.

With a common goal of delivering innovative solutions for creative professionals, G-Technology and Gobbler are solving some of the most challenging issues in storage and collaboration by developing technology that improves security and efficiency, and simplifies pro audio workflow.

Read more: Hal Leonard Deal with G-Technology

Upfront

Backun Musical Services Ltd., manufacturer of world-renowned clarinets and woodwind accessories has signed an agreement for the exclusive distribution of its products in China. The recent agreement caps a year of unprecedented growth for the company, based in Burnaby, BC, Canada.

Backun Musical has partnered with Sodiam Co. Ltd., based in Beijing, China. Previously the exclusive distributor of Buffet Crampon products in China, Sodiam will leverage its vast dealer, artist and educator network to bring Backun clarinets and accessories to its economically diverse and growing market.

Read more: Backun Partners with Sodiam for Exclusive Distribution in China

Upfront

Yamaha's John Schauer, Nithin Cherian, and Tom Sumner recieve the trophy for "Sound Reinforcement Line of the Year" from MMR executive editor Christian Wissmuller - one of four Dealers' Choice Awards won by the company this past December.

Upfront

Robert Clyne of Clyne Media with Guitar Center's vice president of communications & corporate affairs Christopher Ian Bennett and newly appointed EVP of merch, marketing, and ecomm Michael Amkreutz.

Upfront

MMR publisher Terry Lowe presents NAMM's Mary Luehrsen with the Don Johnson Industry Service Award in Anaheim on Saturday afternoon.

Upfront

At its Annual Meeting of Members, held January 24 during the 2015 NAMM Show, the National Association of Music Merchants (NAMM) named eight new music industry professionals to its board of directors. The NAMM Board provides leadership, counsel and direction to NAMM, the NAMM Foundation, and the global music products industry.

In welcoming the eight incoming industry leaders, chairman Larry Morton expressed his confidence in the expertise and dedication of the new directors. “We are delighted to welcome these successful and respected professionals to the NAMM Board,” said Morton. “They represent a diverse cross-section of our NAMM Membership and they will bring their unique market perspectives to help us lead the organization forward. We’re very grateful that they are willing to make this commitment on behalf of our NAMM Members and the industry at large.”

Read more: Eight New NAMM Board Members Elected

Upfront

Craigie Zildjian receives her trophy at this year's SheRocks Awards held during the NAMM Show in Anaheim.

Upfront

The Chauvet DJ team with the hardware for the company's "two-fer" Dealers' Choice Award wins.

Upfront

D'Addario once again wins "Accessory Line of the Year": Jim D'Addario, Peter D'Addario, Ari Simon, MMR editor Christian Wissmuller, and John D'Addario III.

Upfront

NAMM honored Peavey Electronics Corporation® with the Milestone Award for 50 years of service in the music products industry. The award recognizes retailers and manufacturers who have succeeded over the years through best practices and strong community standing to reach a landmark anniversary.

“Our philosophy has always been simple – we didn’t start out to be the biggest, we wanted to be the best”, said Hartley Peavey of Peavey Electronics Corporation in Meridian, Miss. 

Hartley was given the award by NAMM CEO and President Joe Lamond during Peavey’s 50th Anniversary celebration at the Hilton Anaheim on Jan. 22.

Read more: Peavey Electronics Honored with NAMM Milestone Award

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