Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

MMR Journalism

Christian Wissmuller

Christian Wissmuller is a contributing journalist in the MMR archive, covering the music products industry for Musical Merchandise Review.

Recent reporting

Upfront Q&A: Josh Vittek of VittekPR – Part II

Guitar Center’s Gabe Dalporto Discusses AI in Music Retail

DPA Microphones, Wisycom and Austrian Audio, Join the Audiotonix Mix

Bad Cat Purepath Analog DI and Load Box

On-Stage Strengthens Commitment to Teacher-Led Music Education Through Donation to Music Will and Anaheim Elementary School District

ISOVOX Introduces IsoBooth

PK Sound Delivers Dynamic, High-Impact Audio for Vans Warped Tour Orlando

How Do You Measure Success in the Arts?

All-ADJ Rig Creates Impact For Inaugural Desert Moon Festival in Reno, NV

d&b audiotechnik introduces the 42S loudspeaker

Sontronics Launches ZETA: The New Standard in Condenser Microphones

Native Instruments in Preliminary Insolvency

NAMM Announces Eight New Board Members Joining in 2026

Roland Completes New Global HQ Designed to Ignite the Next Wave of Music Innovation

Roland, BOSS, DW, and LP Celebrate 2026 Lifetime Achievement Award Honorees at NAMM

Classic Colors Burst Across Levy’s’ New Chroma Series Gig Bags

The OC-B6 by Austrian Audio

Gator Frameworks Takes Utility Table to the Next Tier

Lighter, Faster, Thinner Reverend Roundhouse Series from Reverend Guitars

Gator Launches New Air Glide and Spindle Locking Saddle-Style Drum Thrones

Gator Expands ICON Series with DJ Controller Bags, Gear Backpack and Headphone Case

Faith Guitars Unveils New PJE Legacy FG4 Earth Satin Sunburst at NAMM 2026

Skip Maggiora Memorial Fund Donates $1,000,000 to The NAMM Foundation to Create New Retail Innovation Award

Takamine Guitars Adds Two 'Taka-Mini Guitars to their G Series

ESP Guitars LTD Series Turns 30

Eventide Audio Names Russell Wedelich President

Wisycom Introduces New Wideband Antenna Matrix MATF for Complex RF and RF-Over-Fiber Installations

Upfront Q&A: Josh Vittek of Vittek PR – Part I

UpFront January 2026

Yamaha Launches MGX Digital Mixer Series, URX Series Audio Interface, and CC1 USB Controller to Empower Musicians, Performers, Streamers, and Content Creators Worldwide

Gibson Partners with Keith Richards to Release Signed 1960 ES-355 Models

Fender Introduces Fender Studio - Releases First DAW

Electro-Harmonix Introduces the Effects Interface Hardware Plugin

EAW NT206L Delivers World-Class Sound in Lightweight Active Line Array

TAMA Releases New Limited-Edition Mike Portnoy Signature Snare Drum

Ibanez Announces New RG653DX Prestige

Allen & Heath Brings A-List Engineer Workshops and Hands-On Demos to NAMM 2026

Ibanez Announces New AEWC and Altstar Acoustics with Art Grain Tops

Reflections on the Women of NAMM Leadership Summit 2025

Taylor Guitars Kicks Off 2026 with Two Major Launches

Algam Ashdown Appointed as Exclusive UK Distributor for OLLO Audio

D’Addario Introduces the XPND Pedal Pry Bar

ACT Entertainment Showcases RAT Sterling Vermin Pedal at NAMM 2026

Getting the Most Out of The NAMM 2026 Show

DPA Showcases Enhanced 4099 CORE+ Instrument Mic and Clip System at the 2026 NAMM Show

Fender Names Edward 'Bud' Cole as CEO

Upfront Q&A: Josh Vittek of Vittek PR

Graph Tech Launches Graph Tech UK to Provide Direct Support and Faster Availability for the United Kingdom

Vandoren Introduces JUNO J5 Mouthpiece for Beginners

Band Directors Embrace the Vandoren Subscription Card

Graph Tech Launches the 7-String UN-LOCK Nut at NAMM 2026

Hal Leonard Releases Composer-Approved Matching Folio to 'Wicked: For Good'

Wenger Corporation Introduces Transcend Active Acoustic Technology

ADJ Snow Machines and Lighting Fixtures Return to Create Magical Atmosphere at Paramount Tree Lighting Celebration

Gibson Gives Achieves Record-Breaking Year of Impact

The Ever-Changing Game of The Music Business: Reading the Tea Leaves

Audio Engineering Society and Illuminating Engineering Society Announce Key Leadership Promotions

NAMM Foundation Announces Long-term Endowment Initiative

Höfner Files for Bankruptcy

33rd Annual Dealers’ Choice Awards

2025 Top Print Titles

Looking Back on 2025: A Year of Controlled Chaos (Emphasis on “Controlled”)

NAMM Show 2026 Buyer’s Guide: Part I

Upfront December 2025

D’Addario Launches XPND Core Pedalboards and Backline Core Transport Bags

d&b audiotechnik North American Announces Key New Appointments in Canada

NAMM Announces Billy Corgan as Recipient of the TEC Innovation Award Presented at The 2026 NAMM Show

Introducing the ARIA 2 from Sontronics

Trade Regrets: Ken Dattmore

Optimal Audio Appoints Republik Pro AVL as New Turkish Distributor

ADDAC System Introduces Mixology Pedal: Unique Effect Chain Router and Feedbacker

Museum of Making Music Sings Tune of Inclusion with Certified Autism Center Designation, Joins Citywide Accessibility Initiative

Leading EDM Festival Loudspeaker Designer HSD Sound Systems Upgrades Flagship Sherman and Tomahawk Subwoofers with Celestion TSQ Drivers

Rhodes Announces Custom Shop MK8 ‘Glacial’ and ‘Monolith’ Pianos

Yorkville Sound to Exhibit at 2026 NAMM Show

D’Addario and TerraCycle Celebrate a Decade-Long, Industry-First Recycling Program

Hagstrom Guitars Announces 2025 Relaunch in the U.S. Market Under New Distribution Leadership-MMS Music

Electro-Harmonix Fires Out the Abrams100 100-Watt Solid State Amplifier

EVH Launches 5150III Hypersonic 6L6 1x12

Fishman Expands Artist Relations, Led by Industry Veteran Kenny Barnwell

DPA Microphones’ N-Series Wireless Mic System Now Available in the United States

Guitar Center Music Foundation Appoints Curtis Heath as Board President and Chair

FMIC Celebrates Iron Maiden's Landmark 50th Anniversary with Signature Guitar Collection

NAMM Announces Comprehensive Schedule for The 2026 NAMM Show

Allen & Heath SQ Helps Bring Sacramento Manadrins' Performances to Life

OMG Music Named Exclusive U.S. Distributor for EBS Professional Bass Equipment

Control and Preparation: Learn These Laws Well in Order to Succeed

Hagstrom Family Reclaims Legacy with Majority Ownership in Hagstrom Guitars

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

The First Ever Abbey Road Guitar: Gretsch Studiomatic

Sweetwater Ranked Among Top US Companies for Customer Service by 'Newsweek'

Pearl River Guitars Turn Heads At Myrtle Beach, SC Music Event

New Products November 2025

Upfront November 2025

Music China Concludes its 2025 Edition with Diverse Engagement, Inspiring New Paths for Industry Transformation

Bob Moog Foundation Welcomes Synthesizer Pioneer Dave Rossum to its Board of Directors

Gator Introduces Easy Way to Carry Portable, Compact PA Systems

L-Acoustics Opens Expanded APAC Headquarters in Singapore, Featuring New L-Acoustics Creative Studio

New EXPO Series Marks Gator’s Next Chapter in LED Screen Protection and Presentation