Supplier Scene

Perhaps the phrase ‘kid in a candy store’ comes to mind when imagining a musician browsing the national MI smorgasbord that is “Upgrade Your Sound.”

Read more: Upgrading the Upgrade: How 'Upgrade Your Sound' Continues to Expand in 2017

Trade Regrets

On April 27th, we received the following message from NAMM's Dan Del Fiorentino: Guy Ward passed away on Friday [April 21].  He was 93 years old.  

Read more: Trade Regrets: Guy Ward

Supplier Scene

Sweetwater has donated $20,000 to the National Association of Music Parents in an effort to support the completion of the feature documentary film “Marching Beyond Halftime.”

Read more: Sweetwater Donates $20,000 to Music Education Film

Supplier Scene

The complete list of medalists at the WGI Sport of the Arts 2017 World Championships has been announced.

Read more: WGI World Championship Medalists Announced

Supplier Scene

In an effort to find the next top producer, Roland and RYSE UP have teamed up for the ROLAND + RYSE Discovery Series.

Read more: Roland and RYSE UP Partner for Discovery Series

Supplier Scene

Billboard has premiered the newest Stronger Than video for Ernie Ball PARADIGM Strings, featuring Ernie Ball artist Kirk Hammett of Metallica.

Read more: Billboard Premieres New Stronger Than video for Ernie Ball PARADIGM Strings

Supplier Scene

Americans for the Arts has announced that Guitar Center has been named a “BCA 10: Best Businesses Partnering with the Arts in America” honoree for 2017.   

Read more: Guitar Center Named BCA 10 Honoree

Supplier Scene

Audix has announced that they will be the official microphone sponsor of the 2017 Vans Warped Tour presented by Journeys.

Read more: Audix Named Microphone Sponsor of Vans Warped Tour 2017


On April 12, Moody’s Investors Service revised the outlook on its B2 rating on Guitar Center (GC) to negative, suggesting it could downgrade that rating further into junk territory in the medium term. Update: Then, on Wednesday, May 3, S&P Global downgraded GC's rating to CCC-plus from B-minus saying the company had underperformed expectations.

Read more: Moody's Revises GC's Outlook to Negative, S&P Global Downgrades Ratings

Supplier Scene

As Eric Clapton returns to the stage for a limited series of concerts, 39 CHAUVET Professional Nexus panels provided an engaging light and video design for his opening show on March 19 at Madison Square Garden in New York City.  

Read more: CHAUVET Lights Up Eric Clapton Performances

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