Musikmesse and Prolight + Sound are joining forces with the organisers of the Sample Music Festival for the first time to bring together top brands, such as Akai, Denon DJ, RANE, Ortofon and Mixars in a special area of ‘Saal Europa’ (Hall 4.0).
Other companies, including Ableton and Native Instruments, will show their latest products within the framework of workshops and product demonstrations. Well-known artists from the electronic music scene, among them Beat Matazz, Clockwerk and S-Trix, will give visitors the chance to look over their shoulder at workshops and showcases. The official main sponsor of the Sample Music Festival Area is Schenker Technologies.
Launched in 2015, the Sample Music Festival is the world’s first education music festival for DJing, turntablism and controllerism – a platform for expert knowledge, discussions and high-grade live presentations. With a specialised version of their programme and numerous supporters from the industry, the brains behind the festival will be represented in Frankfurt from 2 to 5 April 2019.
“The new Sample Music Festival Area makes Musikmesse and Prolight + Sound an even more powerful magnet for DJs and everyone interested in innovative music-production tools. We are delighted that the people behind the festival have joined forces with us to raise this subject to a new level at our trade-fair duo in Frankfurt am Main”, said Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition.
“The turntable or midi controller is for many lovers of electronic music what the guitar or drums is for rock musicians. With a high-grade programme, we want to draw attention to modern methods of making music, such as finger drumming, live sampling and live looping – and see Musikmesse and Prolight + Sound as an outstanding setting for inspiring a broad audience for these subjects”, says Alexander Sonnenfeld, organiser of the Sample Music Festival
10 artists will be giving demonstrations of their skills – all are well-known names from the DJing, turntablism and controllerism scene and product specialists for the sector’s top brands.
The Sample Music Festival Area will also present a networking event of the DJcity online portal from 15.00 to 18.00 hrs on 3 April. The programme includes a panel discussion with DJ Kitsune and showcases by Ray-D. Additionally, there will be a scratch session with the Mannheim-based ‘Scratch Buffet’ from 16.00 to 18.00 hrs on 5 April.
In a separate area, visitors will also find a showcase by HHV Store Berlin, one of the biggest online shops for DJing and vinyl. In cooperation with the organisers of the Sample Music Festivals, HHV has created a listening station for vinyl, underscoring the cultural significance of the ‘black gold’ in the digital age.
The programme of the Sample Music Festival Area will be available per live streaming on various channels.
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