1971 Then and Now: Grover Musical Products, Inc.

Richard Berger, President, Grover Musical Products, Inc.

There were many changes at our company through the years. We closed our wholesale division, Grossman Music, and concentrated on manufacturing and distributing proprietary items under the Grover, Trophy, Duplex, and 1st Note brands. Sales expanded to several countries, as did the product line. Grover’s use as original equipment on several domestic guitar brands expanded and Grover became used as original equipment by guitar manufacturers throughout the world.

As our company grew, so did our advertising and relationship with MMR. Aside from Grover and Trophy, we did extensive advertising of Rogers drums through the years before selling to CBS in the mid-’60s. MMR has always been great to work with and the staff is very knowledgeable. Advertising in MMR has been extremely beneficial to the growth of our company.