Starr’s Guitars celebrates 25 years
For 25 years, Starr’s Guitars has been part of the musical landscape in Cedaredge, Colorado, weathering seismic changes in both the music products industry and the way musicians shop for…
Ernie Ball Music Man shows new Albert Lee guitar Models
Music Man has introduced a series of new guitar models inspired by the playing style of Albert Lee. The instruments feature a familiar control layout, incorporating Level, Tone, Compression, and…
Boris FX Samplitude Gets Spatial Panner and Three new plugins
Boris FX has released an update to Samplitude that introduces a Spatial Panner tool for stereo, surround, and immersive mixing workflows. This Spatial Panner is built to cut down on…
Fender ships Joe Bonamassa signature Tone Master '59 Twin Amp
Fender has launched the Tone Master '59 Twin-Amp JB Edition, the first signature model in its digital modeling amp line, endorsed by blues guitarist Joe Bonamassa. According to Guitar.com, the…
PRS Guitars adds Black Paisley Limited-edition Archon amps and cabinets
PRS Guitars has introduced black paisley limited editions across its Archon and Archon Classic amplifier and cabinet lines, with worldwide production runs ranging from 75 to 200 units depending on…
BOSS Marks a Decade of KATANA Amplifiers with new releases
BOSS is commemorating ten years of the Katana amplifier series with the introduction of three limited-edition products, according to Australian Musician Magazine. The Katana line initially appeared in 2026 during…
Fender’s Christina Stejskal
Christina Stejskal is no stranger to Fender — or to telling the story of one of the most recognizable brands in the music products industry. After previously spending nearly a…
Kardinal Guitars shows new Bass and Amplifier Platform
Kardinal Guitars has announced the release of its Kardinal Bass and a new amplifier platform developed in collaboration with Ampete Engineering. According to Premier Guitar, the new system integrates a…
Fender debuts three John 5 Signature telecasters across price points
Fender and the Fender Custom Shop have unveiled three new John 5 signature Telecaster models: the Fender John 5 Phantom Telecaster, Fender John 5 Ghost Telecaster and Fender Custom Shop…
Fender shows Redesigned Website as a digital Ecosystem
Fender Musical Instruments Corporation has revealed a completely new version of Fender.com, according to the Music Industries Association. The website's redesign transforms it from a place to buy instruments into…
Gator Adds new Travel guitar stands and Tuner
Gator has announced the arrival of new travel guitar stands and a rechargeable clip-on tuner, expanding its range of accessories. According to Premier Guitar, these additions complement the company’s existing…
Neumann shows global Brand Campaign
Neumann has introduced a worldwide marketing initiative that focuses on the creative process. The campaign highlights how reference quality audio is essential during production. It also shows how Neumann helps…