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#50DEALERS – FLORIDA: Parramore Music

Christian Wissmuller by Christian Wissmuller
December 3, 2013
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Parramore Music

Ocala

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John Barrett, President

Business this year: A little above last year.

New lines or brands you’ve taken on with success this year? Blackstar

Evolution in the industry you’re excited about?  Hoping that the economy will continue to improve at a faster rate. Our sales event with “out-the-door pricing,” which included the sales tax and delivery fees where applicable went well. We also did some radio advertising for the first time in a long time that did well for us.

We’re seeing that more people seem to want to purchase or consign their acoustic upright piano than want to buy a new one. We sell more new acoustic grands and new digital pianos than new upright acoustics. Customers will buy a used acoustic upright because of the price point.

Product of the Year? Yamaha Clavinova digital pianos for product line and Yamaha’s new hybrid model NU1 for product of the year. Also kudos for Peavey’s new Vypyr amps. 

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