Burt’s Music & Sound
Coeur D’Alene
Denny Burt, Owner
Business this year: We are seeing a slight increase in sales this year.
Evolution in the industry you’re excited about? We focus on providing competitive pricing and exceptional service and repairs to all of our customers, with the goal of making us their dealer of choice. We never miss an opportunity to do school bids and we make sure the media are on hand when we deliver the instruments, especially when grants are involved.
This free PR gets Burt’s Music seen as a school-endorsed place to do business. We have also gone to an online school rental program that has been very successful as well.
Companies are learning that they need to build a higher level of profitability into their map pricing for dealers and recommit to enforcing their map policies online. Freight is a huge factor as well for dealers. Companies are finally understanding that if we as a smaller dealer cannot make money on their product long-term, we won’t purchase it. We support the companies that support us. Some large companies have not tailored their purchasing requirements to the size of the local dealer and local economy. In the recessive economy, companies have dropped many small, passionate dealers that made those companies a lot of money.
Product of the Year? Ukuleles.
