Morgenroth Music
Missoula
Gary Bowman, President
Business this year: Business has been up this year by about 13 percent because we are not holding onto inventory as long and are picking up more consignment items to sell.
New lines or brands you’ve taken on with success this year? We are very excited about the Eastman Guitar line, an excellent value for the price and definitely a guitar line that is turning heads. We also picked up Breedlove at last year’s NAMM show and our customers love them.
Evolution in the industry you’re excited about? We have been experimenting a lot this year with social media and having a lot of fun doing so. We launched a Facebook promotion on Fridays where our followers try to guess the name of a musical item. The first who does wins a $5 gift certificate. Now people are waiting for the Friday post trying to accumulate certificates to make larger purchases.
Product of the Year? Definitely the hottest selling item is those cleverly named, bright-colored, so-ugly-they’re-cute Snarks!
Looking Back on 2025: A Year of Controlled Chaos (Emphasis on “Controlled”)