Midwest Lighting & Sound
Omaha, Lincoln
John Rogers, Marketing Specialist and eBay Store Administrator
Business this year: This year has been about even with last year; some departments showed growth, others lost a bit of ground.
Evolution in the industry you’re excited about? We increased our use of Constant Contact email campaigns, recently became active in social media (mostly Facebook), and have developed close working relationships with local Chambers of Commerce, including some pro bono production work at significant Chamber functions to raise our profile in the business community.
We took on Blizzard Lighting products and re-upped with Behringer following a six-year hiatus. We have also had great success with MiPro wireless mic systems. We see an increased understanding of the advantages of shopping locally vs. the big-box experience.
There is still no across-the-board online sales tax to level the field for brick-and-mortar stores who support our local communities and provide local jobs. We are concerned over decreasing margins and the erosion of manufacturer support due to the current state of offshore supply lines.
Product of the Year? MiPro Wireless Mic Systems.
