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#50DEALERS – WISCONSIN: Morgan Music

Christian Wissmuller by Christian Wissmuller
December 4, 2013
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Morgan Music

Eau Claire

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Rich Morgan, Owner/Manager

 

Business this year: 2013 has been up, not dramatically, but we are seeing a decent upward trend. Big-ticket items are still slow, but traffic has been pretty steady and our overall revenue went up.  

New lines or brands you’ve taken on with success this year? We brought on the Yamaha Clavinova line, a decision that has worked out very well for us. It has increased our digital piano sales, especially to churches and schools.

Evolution in the industry you’re excited about? We have been focusing a lot on the school band and orchestra program, which has seen significant growth. We revamped our rental program and just recently hired a new experienced road rep.

Product of the Year? Acoustic guitars. We have continually expanded our main lines: Seagull, Washburn, and Fender acoustics.  

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Tom Schreck and band perform at the Create-it Takeover on Saturday, July 26, at Create-it Studios in Franklin, TN

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August 8, 2025

PRS Guitars Announces Four Fresh Colors for the SE Silver Sky

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Adam Hall Group Appoints Loud Technologies Asia as Exclusive LD Systems Distributor in Singapore

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