Coffey Music
Westminster
Robert Coffey, President
Business this year: Up.
New brands or lines you took on in 2013 with success? We added Nord keyboards and Kala ukuleles to our lineup. I am amazed at the how strong the uke craze is! Four years ago, we stocked one or two, now we stock over 40 different models!
Evolution in the industry you’re excited about? We continue to hold free in-store clinics, which are great for customer loyalty and sales. In the summer months, we held a Rock Band Class, which has become very successful with our students. We also sponsor local concert series and are using local venues to highlight our student base. Facebook has been a very good tool to get the word out about new products, events, etc. I am very concerned about consumer buying patterns, Internet sales and profitability. If it’s not in stock, the odds are that you won’t get the sale, so inventory is more important than ever.
Product of the Year? Without a doubt, Taylor Guitars! They are a great company to work with and everything they do is top notch. Their Limited Series guitars continue to draw new and old customers.
