Northern Lights Music
Littleton
Dan Salomon, Owner
New brands or lines you took on in 2013 with success? Chris Mitchell Guitars are high quality, affordable, American-made guitars from Georgia. The Ashlee model, a two pick-up, maple-cap single-cut, plays great and has been selling through well.
Outlook for 2014? Sales should be slightly up this year – the word-of-mouth about our acoustic and vintage selection is good and so we are drawing from an increasingly wider region.
Evolution in the industry you’re excited about? This year, it has been easy to see which manufacturers are self-owned vs. investment-bank owned by how they are responding to the new economy. The independent companies that can act on their own ideas are delivering higher quality and value all the time while the other type of companies seem focused on loading you up with whatever crap they are pushing on a given day. I plan to focus on dealing with the independent companies that have our mutual interest in mind.
Product of the Year? The acoustic guitar was our product of the year. Taylor Guitars are our best sellers. We sell more of the Mini’s than any other model and the 414ce was the most popular full size model. We did great with Santa Cruz’s new OMG model; we quickly sold every one that came in. We also did well with Martin guitars.
