Mammoth Music
Riverton
Bernard Masson, Owner
Business this year: Up significantly.
New brands or lines you took on in 2013 with success? Marshall, Casio, Yamaha, Samson, Woodsong, Oscar Schmidt, Fretlight, Presonus, Seymour Duncan, L.R. Baggs
Evolution in the industry you’re excited about? We have made a huge expansion and created four new opportunities: a music academy for in-house private lessons, a big jam room for the community, a school of dance, a band instrument repair shop with a state-of-the-art ultrasonic cleaner. We also have created a spectacular storefront that is the talk of the community and received great feedback for investing in the downtown of a rural county.
In general, we are excited by the decision on some key renowned brands to serve small dealers like us: Yamaha, Boss, Marshall, Schecter. We are also excited at the advent of new business models like Fretlight. This allows small dealers like us to offer new technology without unaffordable commitment.
One concern is that some big brands like Gibson and Fender have not yet deployed programs to support small dealers. It feels to us like a lose-lose situation. Another concern is that we hope the online dealers will have to collect sales taxes to level the playing field.
Product of the Year? Our Product of the Year is Audio Technica’s System 9 Wireless mic system.
In Today’s Music Business… Time-Tested Practices Still Serve You Well