Fender Adds First Ever Chief Marketing Officer

Fender Musical Instruments Corporation is hiring its first chief marketing officer (CMO) to lead the company’s global marketing strategies and initiatives. Evan Jones is tasked with building deeper consumer connections with Fender® and its portfolio of brands.

“Hiring our first CMO is another milestone in our long-term plan to continue to engage consumers in unique ways with the Fender brand. We are incredibly excited to have Evan’s multi-brand experience, leadership and passion for Fender leading our strategic marketing efforts,” said Scott Gilbertson, who joined Fender as interim chief executive officer in Spring 2014 after private equity firm TPG Growth invested in the company in 2012. 

To this exciting time in Fender’s history, Jones brings more than 18 years of experience leading omni-channel marketing efforts for global companies in the sports, gaming and lifestyle sectors. He most recently served as CMO of New Era Cap Co., and prior to that held marketing roles with Nike, Inc.; DC Shoes and Activision. Now Jones will bring his passion for music and Fender together with his years of experience marketing other iconic brands. 

“I’m thrilled to be joining the Fender family to further build and lead our marketing and consumer engagement capabilities. I have a deep appreciation for the authenticity and evolution of Fender, and it’s an honor to join the team,” said Jones.

“We know the artists and consumers who play our instruments have a tremendous passion for what we make, and we know the landscape of musical expression is changing. I look forward to making sure our musicians continue to feel the same way about their Fender instruments as I always have, and inviting more of the next generation of potential musicians to join the Fender Brand.”

Jones will be based in Burbank, California.