KHS America has named Gary Ingraffia Combo Drum Business unit manager. Ingraffia has come to KHS with the acquisition of Hohner, Inc., where he served briefly as SONOR product manager. He is a music industry veteran with over 23 years of MI experience highlighted by his work as co-founder of Crush Drums, his key contributions to ddrum, and his management and real estate experience at Guitar Center.
In his role, Ingraffia will be responsible for strategic and tactical marketing initiatives, product development and line management for SONOR Drums, Mapex Drums, and NFUZD Audio.
“Gary’s experiences in music products retail, drum design, product management, and team leadership are exactly what’s needed to guide KHS America’s drum business, states Mike Robinson, vice president of Marketing for KHS America. “His understanding of how to create positive, memorable, and differentiated customer experiences will help to elevate the U.S. brand presence of Sonor, continue the momentum of Mapex, and ensure the success of NFUZD Audio. In his short time with us, Gary has been a natural fit with the team.”
