Musikmesse has released a separate visitor total for this year’s show.
The expo organiser had previously only released a combined figure for both Musikmesse and ProLight and Sound of 105,896, down on last year’s total which was only given as “almost 110,000”
The new figure says some 56,700 visitors from 119 countries attended this year’s Musikmesse.
Michael Biwer, group show director, said: “The musical-instrument market continues to be in a state of transition. We reacted to the changing circumstances with an optimised concept for the fair and are now continuing on this track. The echo from representatives of the various segments at the fair, as well as from our visitor and exhibitor polls, indicate a significant qualitative increase compared to last year. Moreover, we were able to reinforce the synergistic effects with Prolight + Sound by modifying the sequence of days.
“As expected, the discontinuation of the Musikmesse Sunday led to a decrease in the number of private visitors. Accordingly, one of our goals for the future will be to make visiting the fair more attractive for music aficionados on the Friday afternoon and Saturday. Overall, we draw a positive conclusion and will continue to work on a future-oriented trade and marketing platform in close cooperation with the exhibitors and associations”.
972 exhibitors presented their products to an international audience of visitors. After Germany, the top visitor nations included the Netherlands, Italy, France,Switzerland, Belgium, the United Kingdom, Austria, Poland, Sweden and China. Additionally, over 20,000 music fans attended the events of the Musikmesse Festival, an integral part of the Musikmesse concept, with concerts by over 50 national and international artists at venues throughout Frankfurt.
