Powersoft Making NAMM Return With New Focus

Powersoft will be back at NAMM this year for the first time since its debut appearance 13 years ago.

In addition to showcasing its range of amplification products, it will also host training sessions at its booth and offer discount coupons for participants as part of a new marketing initiative with Rational Acoustics, maker of Smaart measurement software.

​The firm’s NAMM booth will play host to three daily demonstrations focusing on the latest features of the newly updated Armonía Pro Audio Suite version 2.11. The demos, taking place each day of the convention at 11am, 1pm, and 3pm, will be led by Powersoft Applications Engineer Gino Pellicano. These features include the Powersoft Interactive Tuning plugin, a new functionality within Armonía that will streamline the process of measuring and aligning sound systems. The sessions will also explore loudspeaker analysis and optimisation with multi-way, interactive simulated responses, and will provide attendees with tips and tricks for creating virtual anechoic measurement space.

“By design, Armonía is packed with features that can transform the way our users deliver great sound wherever they operate Powersoft gear,” said Pellicano. “We’re constantly building on that feature set with new additions, and one of the ways we can ensure that our users are getting the most out of their Powersoft products is through in-person training sessions like those we will be holding at our NAMM booth.”

The Interactive Tuning Plugin in Armonia represents a new approach to optimising sound systems. EQ Interaction within Interactive Tuning enables the unique ability to manipulate stored transfer function traces, allowing the operator to view the simulated result of a transfer function with processing applied. By shifting part of the system optimisation process offline, Interactive Tuning vastly improves and simplifies the tuning experience, allowing for complex measurement and analysis to be conducted with just a single microphone.

Powersoft will also use the show to launch a new marketing initiative with Smaart developer Rational Acoustics. The two companies are teaming up to provide a coupon for $100 off of any Smaart v8 software product to all Powersoft training session attendees as well as any Powersoft users who register their touring amplifier to the Powersoft web site. The coupon can be redeemed at the Rational Acoustic web store for a new software license or an upgrade from previous versions of Smaart, including v5, v6, v7 or v7 Di.

“Powersoft’s use of the Smaart API to integrate Smaart measurement data into Armonia’s Interactive Tuning Plugin is among the best we have ever seen,” commented Karen Anderson, COO of Rational Acoustics LLC  “The integration is seamless, the user interface is gorgeous and it offers a really powerful set of features for the user. We are happy to partner with Powersoft to help showcase this new and exciting technology.

During the four-day convention, Powersoft will showcase its high-performance amplification and multimedia products, which will be divided into four sections highlighting its technologies: the M-Force moving magnet acoustic transducer, the company’s range of OEM amplifier modules—including the new MiniMod 4 for low power applications, rack amplifiers for touring and installation, and the Deva outdoor multimedia unit, all encircled by a hospitality bar. Powersoft staff will be on hand to help walk attendees through each of the products.

The M-Force moving magnet design provides an alternative method of acoustic transduction that, when paired with Powersoft’s high-performance amplification module, allows unprecedented subwoofer performance. M-Force has already been adopted by some of the leading rental companies and speaker manufacturers including ATK, APIA, AURA Audio, D-BASS, DAS Audio, ENEWAVE, FUNKTION ONE, MAG Audio, PK SOUND, RAT SOUND, and STS Touring.

In addition to M-Force, Powersoft provides a wide range of powerful amplification modules that fit every OEM application. Powersoft OEM amplifiers help address the needs of manufacturers and speaker designers by offering a range of power output specifications and channel counts, while always maintaining a high standard of sound quality, compactness, and efficiency. The OEM section at the Powersoft NAMM booth will showcase the widely used DigiMod PFC and high power-to-volume ratio LiteMod modules, including the new LiteMod 4HC module. It will also showcase the recently introduced MiniMod 4, designed specifically for low power applications.

Also at the show, the firm will showcase its X Series, K Series, Ottocanali, and Quattrocanali rack amplifiers.

The X Series and K Series are touring amplifiers, cutting down on touring rig size by reducing rack footprint. K20 and K10 amplifiers are capable of up to 18,000 W in a single rack space, while the single-space X4 and two-space X8 amplifiers offer up to eight channels of output. All touring amplifiers include integration with Powersoft’s Armonía software suite.

Powersoft Ottocanali and Quattrocanali amplifiers are tailored specifically for installed sound applications, offering eight and four channels respectively of output and up to1200 W per channel. Like Powersoft’s touring amplifiers, Ottocanali and Quattrocanali are compact and energy efficient, designed to provide significant long-term savings on operating costs.  Built-in networking capabilities allow integration into network-based systems for remote performance monitoring, while optional DSP integration provides deeper control of amplifier performance and functionality.