Recent

Hal Leonard Secures Exclusive Worldwide Distribution of Bruce Springsteen Sheet Music

September 22, 2025
JodyJazz Founder & President Jody Espina joins Kirk Whalum on stage at the 2025 Savannah Jazz Festival to celebrate the company’s 25th Anniversary

JodyJazz Celebrates 25th Anniversary with Special Performance by Kirk Whalum at the Savannah Jazz Festival

September 22, 2025

On-Stage Orchestra Music Stand Gives Musicians a Great View

September 22, 2025

Sweetwater Named Among Global Top 100 Inspiring Workplaces for 2025

September 22, 2025

EHX Bender Royale Germanium Fuzz

September 22, 2025

The New Multi-Purpose Stand from CHAUVET DJ, FLEXstand FX ILS Doubles as a Light Show

September 19, 2025

Registration for The 2026 NAMM Show Is Now Open as the Stage is Set for a Historic Gathering

September 19, 2025

AES Board of Governors Elects Agnieszka Roginska as Director

September 19, 2025
Tuesday, September 23, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Def Leppard Drummer Welcomes PMC’s ‘Roadie for a Day’ Grand Prize Winner

Christian Wissmuller by Christian Wissmuller
October 8, 2018
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

September 23 marked the conclusion of the Percussion Marketing Council (PMC) 2018 International Drum Month promotion. The “Roadie for a Day” grand prize winner met legendary drummer Rick Allen of Def Leppard at the San Diego, California concert. Contest winner Bradley Biggs from Anaheim, California, spent the day at the Petco Stadium, meeting with Allen backstage, and experiencing what it’s like to be a professional touring drummer, including band sound-check and all-access Def Leppard concert.

Biggs was one of more than 1200 entries submitted online through the Percussion Marketing Council’s PlayDrums.com website. The PMC’s International Drum Month promotion reaches beyond the music industry through targeted social media marketing to create excitement for drums and drumming, while helping drive new drummer-customers to local music stores or drum shops during the month-long May campaign.

ADVERTISEMENT

“This year the International Drum Month campaign and ‘Drum Roadie for a Day’ contest received tremendous interest and support from the entire percussion industry,” says PMC executive director Karl Dustman. “We had 125 participating retailers use the life-size Rick Allen standup in their stores to attract additional entries for the “Drum Roadie for a Day” contest. This year we more than doubled the number of entries that were received during the 2017 International Drum Month (IDM) campaign. With over 1200 contest entries, this is the largest consumer participation in IDM history.”

The “Roadie for a Day” backstage experience started early in the day with a detailed tour of Allen’s drum kit with Def Leppard drum tech Jeff Diffner. He went in-depth on the inner workings of Allen’s drums as well as the Def Leppard live show.

Biggs commented after the concert, “While it’s music that makes a band, it is an enduring spirit of perseverance that makes Def Leppard. Rick Allen particularly embodies this spirit and serves as a fountain of musical and emotional inspiration in my life. While I have previously attended other Def Leppard concerts, but this year on behalf of the Percussion Marketing Council, I got to experience my favorite music in an entirely new way. It was truly an honor of a lifetime to be chosen as the winner of the PMC’s 2018 Roadie for a Day contest.”

Allen is considered one of rock music’s most energetic and talented drummers on an international scale. A 1984 automobile accident severed Allen’s left arm, but with the aid of acoustic-electric hybrid drum kit, Allen uses four electronic pedals for his left foot to play the pieces he used to play with his left arm. Allen plays Yamaha Oak Custom drums with a matching subkick, along with Remo drumheads, and Zildjian cymbals.

Plans are already developing for the May 2019 International Drum Month campaign with the goal of recruiting more retailers and attracting even larger consumer participation.

 

Tags: Percussion Marketing Council
Previous Post

Big Something’s ‘Big What’ Festival Enlists CHAUVET Professional Fixtures

Next Post

City Cancún Uses 130 ADJ Vizi Beam 5RX Moving Heads

Related Posts

Supplier Scene

Sweetwater Named Among Global Top 100 Inspiring Workplaces for 2025

September 22, 2025
Supplier Scene

Guitar Center’s Fall Guitar-A-Thon Returns with Exclusive New Launches and Epic Seasonal Savings

September 19, 2025
David Leonhard, HK Audio ISM Middle East and India, Manikk Gupta, Managing Partner at Hi-Tech Audio Video Systems Pvt and Christian Jordan HK Audio CSO
MMR Global

HK Audio Names New Indian Distributor

September 19, 2025
Supplier Scene

D’Addario Launches Players Choice Custom String Shop

September 19, 2025
SQ-5 Console at Billsville house outdoor stage
Supplier Scene

Unique Billsville House Venue Upgrades with Allen & Heath

September 5, 2025
Attendees of the Focusrite Group’s inaugural Educational Summit, held August 14-15 at the cutting-edge Create-it Studios in Franklin, TN
Supplier Scene

Focusrite Group Hosts Inaugural Educational Summit at Create-it Studios in Franklin, TN

September 4, 2025
Next Post

City Cancún Uses 130 ADJ Vizi Beam 5RX Moving Heads

Please login to join discussion
  • Trending
  • Comments
  • Latest

The New Multi-Purpose Stand from CHAUVET DJ, FLEXstand FX ILS Doubles as a Light Show

September 19, 2025

Registration for The 2026 NAMM Show Is Now Open as the Stage is Set for a Historic Gathering

September 19, 2025

AES Board of Governors Elects Agnieszka Roginska as Director

September 19, 2025

EHX Bender Royale Germanium Fuzz

September 22, 2025

Hal Leonard Secures Exclusive Worldwide Distribution of Bruce Springsteen Sheet Music

JodyJazz Founder & President Jody Espina joins Kirk Whalum on stage at the 2025 Savannah Jazz Festival to celebrate the company’s 25th Anniversary

JodyJazz Celebrates 25th Anniversary with Special Performance by Kirk Whalum at the Savannah Jazz Festival

On-Stage Orchestra Music Stand Gives Musicians a Great View

Sweetwater Named Among Global Top 100 Inspiring Workplaces for 2025

Hal Leonard Secures Exclusive Worldwide Distribution of Bruce Springsteen Sheet Music

September 22, 2025
JodyJazz Founder & President Jody Espina joins Kirk Whalum on stage at the 2025 Savannah Jazz Festival to celebrate the company’s 25th Anniversary

JodyJazz Celebrates 25th Anniversary with Special Performance by Kirk Whalum at the Savannah Jazz Festival

September 22, 2025

On-Stage Orchestra Music Stand Gives Musicians a Great View

September 22, 2025

Sweetwater Named Among Global Top 100 Inspiring Workplaces for 2025

September 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • September 2025

    Articles | Digital Issue
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?