Apex Electronics has launched a new website. The revamped apexelectronics.com has a sleek new look and allows for easy navigation through the Apex current catalogue of microphones, headphones, and accessories.
The new apexelectronics.com draws inspiration from the recent shift in how mics and headphones are used. “When we launched our first Apex site, podcasting, video conferencing for work, and home recording were not viable applications for everyone – or even established uses at the time. The new site makes finding the best product for a specialty application quicker and easier,” says Jeff Cowling, Yorkville Sound’s Vice President of Sales & Marketing.
The Apex site allows the end-user to quickly navigate to the solution they are looking for; even if they are not familiar with the product line. “They can search by application to see what we have to offer in the areas of Stage, Studio, and Specialty applications within one or two clicks,” says Cowling.
The Apex product line remains grounded in studio & stage gear; however, Cowling encourages professional and project sound enthusiasts to dig deeper into the site. “Prepare to be surprised. You’ll find our HP-BT1 Bluetooth earbuds and our MEGAUSB megaphone among our world-class mics & headphones.”
The site was designed entirely in-house by Yorkville Sound and falls in with a recent re-branding of key Apex microphones. “We are going for a unified look among all of our Apex boxes and we designed the site to be part of that story,” says Paul Silliphant, Yorkville Sound’s Graphic Designer. “If you’re several feet away from the mic shelf at your local store, you’ll be able to tell which boxes are Apex.”
“The new Apex site gives a new shine, ease-of-use, and modern relevancy to a time-honoured brand,” says Cowling. “We look forward to our long-term and new users visiting the site regularly to find the right solution for their next project.”
