Armadillo Enterprises Appoints New Executive Team

Armadillo Enterprises, parent company of Dean Guitars, Luna Guitars, and ddrum has promoted Patrick Schuleit to company President.

Schuleit, a 25-year musical instrument industry veteran, returned to Armadillo in 2019 as EVP of Global Sales. He previously held positions with Washburn, Saint Louis Music, and Gator Cases.

Owner and CEO Pam Rubinson has filled out the Executive team at Armadillo with COO Darrin Trent, and industry veterans Eric Stewart as Vice President and Chris Cannella as Dean Brand Manager and Director of Artist Relations.