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Revv Generator 120 10th Anniversary Edition

Christian Wissmuller by Christian Wissmuller
January 18, 2024
in Amps
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Revv opened the vaults for their new Generator 120B: the limited edition amp features custom shop tone tweaks based on sought-after early examples of their amps – including the original prototype. While it may seem like Revv have been around longer given the mark they’ve left on the modern amp landscape, 2024 is the 10th anniversary of their flagship Generator 120.

Lead Designer Dan Trudeau states “We learn a lot every year and the amps improve along the way, but I did notice certain early revisions becoming cult favorites. I wanted to combine our pride and joy, the MK3 with the raw power that gets players excited about those models.”

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The modded 4-channel firebreather has the same functionality as Revv’s production model Generator 120 MK3 – Two Notes direct capabilities included – and features an exclusive silver faceplate and black bronco tolex colorway alongside its custom tone tweaks.

“I met Dan Trudeau back in 2013 and got a chance to try his prototype of the Generator 120, I was blown away, told him it was the best high gain amp I had ever played and ordered one from him . The 120 Rev. B reminds me of what I fell in love with on that original Generator prototype. It has that super responsive midrange clang when you dig in that and gives you this fun feeling like you can play anything. It’s great that we’re able to do something really special for the 10th anniversary of the Generator 120; it feels like we’ve combined a decade of experience with that original mojo that makes you smile when you hit a chord.” -Derek Eastveld, V.P. Sales & Marketing Revv Amplification, Inc.

The Revv Amplification 10th Anniversary Generator 120 Rev. B features:
●      High Gain Redefined – The game-changing Revv Generator 120 MK3 w/ custom shop tone tweaks based on sought-after early Revv amps.
●      Limited Edition – In exclusive silver faceplate + black bronco tolex anniversary colorway limited to 200 units.
●      Flagship Performance – 4 independent multi-voice channels, integrated reverb & noise gate, comprehensive MIDI support, buffered FX loop, & 2 switchable master volumes.
●      Go Direct – Two notes Audio Engineering Torpedo-embedded reactive load & DynIR.
●      4x EL34, 5x 12AX7 w/ selectable 120/10 watt operation & programmable footswitch.
●      Manufactured in Canada to rugged quality standards w/ 5-year registered limited warranty.

The Revv Amplification 10th Anniversary Generator 120 Rev. B has a street price of $3299 USD. It can be ordered immediately through Revv dealers or directly at www.revvamplification.com.
Tags: Revv Amplification
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Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025
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Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

The First Ever Abbey Road Guitar: Gretsch Studiomatic

Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025
Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

November 22, 2025

The First Ever Abbey Road Guitar: Gretsch Studiomatic

November 19, 2025
Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

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