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D’Addario Launches Players Choice Custom String Shop

Christian Wissmuller by Christian Wissmuller
September 19, 2025
in Supplier Scene
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Create your perfect set of guitar strings: your gauges, your alloys, your way.

D’Addario announces the launch of the Players Choice Custom String Shop, a new online tool that lets players design their own string sets, all backed by D’Addario’s long-standing quality and craftsmanship.

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Available exclusively on daddario.com, the platform allows players to select their instrument of choice and then choose from the most popular gauges and alloys across electric and acoustic guitar strings. Even better, no minimum order is required. Custom sets can be saved to a Players Circle profile for fast reorders, and every purchase you make in the Custom String Shop earns Players Circle rewards points.

From the Visionary Behind D’Addario

“Musicians looking for their ‘perfect string set’ need an intuitive way to experiment on screen and find the perfect combination of gauges and alloys to satisfy their requirements,” said legendary founder Jim D’Addario. “We created the Players Choice Custom String Shop to satisfy everyone’s customization needs.”

Key Highlights

  • Build custom sets for electric and acoustic guitars now, with support for more instruments coming in the future
  • Choose from our most popular gauges and alloys, including the lightest and heaviest gauges, and even half gauges
  • Design sets for standard 6- and 12-string guitars, as well as extended-range 7-, 8-, and 9-string guitars
  • Choose from our most popular strings, including industry-standard XL, Chromes, and Phosphor Bronze strings. Or upgrade to premium NYXL and XS coated options
  • Name your set, printed right on the label
  • No minimum order quantity
  • Save, reorder, and earn Players Circle rewards

Launch Offer

Players Circle members receive 15% off their first order with code PLAYERSCHOICE15. Offer valid through Dec. 31, 2025. 

Availability & Pricing

Players Choice Custom String Shop is available in the USA, Canada, and Europe, where Players Circle is available. Prices start at $10.30 for electric sets and $11.70 for acoustic sets. Place your first order today at ddar.io/pc-pr

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