Recent

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025

Boston Crusaders Win 1st-Ever DCI Gold Medal Playing Pearl/Adams

August 22, 2025

Rock & Roll Hall of Famer Chad Smith Launches Foundation to Champion Music Education, Access and Opportunity for Aspiring Artists

August 22, 2025
Friday, August 22, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

ADJ Group Invests in Customer Service Through Significant Expansion of European Headquarters

Christian Wissmuller by Christian Wissmuller
November 30, 2024
in MMR Global, Upfront
0
949
SHARES
2.4k
VIEWS
Share on Facebook
ADVERTISEMENT

The ADJ Group of Companies has expanded its European Headquarters in Kerkrade, the Netherlands, demonstrating a commitment to building the future together with customers and industry partners. The new three-story Hall 4 building connects to the company’s existing facility and is now home to expanded R&D, QC, Service and Spare Parts departments. This substantial investment has been made to better serve customers through increased order processing capacity, expanded quality control, improved logistics, enhanced service, and ultimately greater innovation. Demonstrating the company’s commitment to the environment, the new building also features an extensive solar power installation capable of generating a large proportion of the electricity required to run the entire site.

“This is a significant project for the ADJ Group in Europe,” explains ADJ Group Europe’s Chief Operating Officer, Marc Librecht. “It is the culmination of many months of strategic planning, building construction, internal fitting, and departmental transition. I would like to thank our entire internal team, as well as our external partners, who have worked extremely hard as we build the future together. The result is a substantial increase to our order processing capacity that will directly benefit customers, an improved working environment for many of our team members, and a sizable reduction in our carbon footprint.”

ADVERTISEMENT

Hall 4 has a total floor space of 4,371m², representing a significant increase to ADJ Group’s campus in Kerkrade. It has been thoughtfully designed to boost productivity, improve staff wellbeing, and allow the company to ensure excellent customer service through continued expansion. A purpose-built Quality Control department is housed on the ground floor of the building. This space has a dust lock to keep the area free from dirt and debris and has been optimized to allow a considerable increase in capacity. Every product shipped from the facility is subject to an extensive QC process which includes advanced CCT and color calibration, thorough testing of every function, and a firmware update (when necessary) to ensure that fixtures arrive with customers in perfect condition ready to be put straight to work. The new QC department will allow orders to be processed more quickly and also provide extended capacity for future growth.

The middle floor of the building is home to dedicated R&D labs for ADJ Lighting, Elation and Obsidian Control systems. There is also an extended Service Department as well as an expanded Spare Parts Department. The working areas on the floor are arranged around the perimeter of the building, with the parts storage space in the middle, providing staff with lots of natural light to enhance their working environment.

Finally, the top floor of the building is currently vacant, providing plenty of space for future expansion. In addition, the facility’s warehouse capacity has been expanded with 405 new pallet spaces, due to the relocation of the departments that are now housed in the new building. The order dispatch area has also been expanded, while a new dedicated loading bay for inbound goods has further improved the building’s workflow. On the roof of Hall 4 are 424 solar panels which have the potential to offset the production of 100 tonnes of carbon annually, equivalent to 4,668 trees cleansing the air each year.

“The construction of Hall 4 represents a considerable investment for the ADJ Group in Europe,” comments Global CEO, Toby Velazquez, “but one that we feel is essential to allow our brands to continue to serve customers with the highest possible standard. This investment shows our commitment to excellent customer service not just through words but through actions – building new infrastructure and investing in our people – to ensure we continue meeting, and exceeding, the needs of our customers. Hall 4 – with its large, purpose-designed QC area, expanded Service and Spare Parts departments, and fully equipped R&D labs – will allow for improved workflows as our company continues to expand in Europe. The inclusion of a solar-powered energy system will simultaneously help us to improve our energy efficiency and reduce our carbon footprint.”

The ADJ Group of companies includes ADJ Lighting, Acclaim Lighting, Duratruss, Elation and Obsidian Control Systems. It was established in Los Angeles, USA in 1985 and expanded to Europe in 2002 with the opening of the site at Kerkrade. The group is known for reliable products, exceptional customer support and market-leading innovation.

Hall 4 Stats
•    4,371 m² of total space across three floors
•    1,250 m² of purpose-built QC space
•    QC includes 5 electric worktables of 25 meters and 1 of 18 meters, all height adjustable
•    Dedicated Service Area with space for up to 20 technicians
•    Spare Parts department with 46,000 bins!
•    424 solar panels with capacity to generate up to 214Kw of electricity at peak and 200 Mega Watt Hours per year

Tags: ADJ
Previous Post

JBL Bags Debuts Low-Profile Subwoofer Mounted Speaker Pole

Next Post

Odisei Music to Unveil the World’s First Portable Electronic Clarinet in Live YouTube Event on December 8

Related Posts

MMR Global

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 20, 2025
MMR Global

Fulcrum Acoustic Names Audio Acoustics Exclusive Distributor for the Netherlands

August 15, 2025
MMR Global

Nostalgia in a new light – Cameo at the Love the 90s Festival in Valencia

August 15, 2025
MMR Global

Adam Hall Group Appoints Loud Technologies Asia as Exclusive LD Systems Distributor in Singapore

August 15, 2025
Upfront

Hal Leonard to Distribute Latin Percussion (LP) in the U.S.

August 8, 2025
C Cardenas (Music 4 Life), Kat Witten (Music 4 Life), Mark Maxwell (co-owner Maxwell's House of Music), Whitney McNicol (co-owner, Maxwell's House of Music)
Upfront

‘If You’re In A Band’ Series Sparks Partnership for Music Education Scholarship

August 8, 2025
Next Post

Odisei Music to Unveil the World’s First Portable Electronic Clarinet in Live YouTube Event on December 8

  • Trending
  • Comments
  • Latest

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Music Sales swoops for Carisch

April 8, 2015

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?