“Long & McQuade is an active partner and promoter of every product line Alfred Music produces,” said Antonio Ferranti, Alfred Music’s Vice President of Sales. “From hosting piano workshops and clinics as well as band and choral reading sessions, to carrying all of our pop music songbooks and instructional media through new issues, they represent Alfred Music to the fullest extent.”
“Musician’s Friend has gone above and beyond to promote Alfred Music products in 2013. They keep an open dialogue to stock suggested SKUs, improve their catalog, and our mutual partnership,” said Ferranti. “They also do an excellent job of merchandising our products to their customers beyond adding images, blurbs, and videos to their product pages, but also including new, handy vendor tools that offer us a platform to help in that regard.
“Over the course of 2013, and in an effort to address the growing needs of school band, orchestra, and choral directors, Nick Rail and Gary Francisco partnered with us to develop the all-new, highly innovative, and industry-leading Alfred Music Dealer Road Rep program,” said Ferranti. “This invaluable partnership with Nick Rail Music has enhanced product representation in their stores, product awareness in the area schools they service, and has increased sales and profitability to their bottom line; all thanks to Nick and Gary’s creativity and willingness to try new ideas."
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