Recent

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
Wednesday, August 6, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

American Way Marketing Acquires Herco Instrument Care Products

Christian Wissmuller by Christian Wissmuller
December 7, 2024
in Upfront
0
995
SHARES
2.5k
VIEWS
Share on Facebook
ADVERTISEMENT

American Way Marketing LLC (AWM), a leading manufacturer and distributor of band and orchestra instrument accessories, is proud to announce its acquisition of the Herco line of traditional instrument maintenance products from Dunlop Manufacturing. This acquisition marks an additional milestone in AWM’s commitment to delivering high-quality products for musicians, educators, and retailers.

Effective immediately, AWM will assume all operations and management of Herco instrument care products. Known for their durable and reliable maintenance accessories, Herco has long been a trusted name in the music industry. The transition will ensure a seamless continuation of Herco’s tradition of accessory excellence.

ADVERTISEMENT

Herco’s product line includes a range of essential maintenance accessories designed to keep instruments in optimal playing condition. AWM will maintain Herco’s reputation for quality while integrating its products with the company’s existing brand offerings, such as Superslick, Faxx, Spacefiller and Luthier’s Choice.  While the Herco instrument care products will now be manufactured and distributed by AWM, the iconic Herco Picks line will remain a part of Dunlop’s product family.

For more information about Herco and other AWM brands, visit www.americanwaymktg.com/herco

Tags: American Way MarketingAWMHero
Previous Post

Casio Road Show Comes to East Cambridge Piano

Next Post

L-Acoustics to Open Future Americas Operations Headquarters at Nashville Yard

Related Posts

MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Upfront

Guitar Center Launches First-ever In-store AI Shopping Assistant in Music Retail

July 21, 2025
MMR Global

ESP Guitars Distributes Morley Pedals in Latin America

July 21, 2025
Upfront

UK distributor John Hornby Skewes & Co. Ltd., (JHS) Closing

July 18, 2025
Next Post

L-Acoustics to Open Future Americas Operations Headquarters at Nashville Yard

  • Trending
  • Comments
  • Latest

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025
Tom Capo

KPODJ: The Gold Standard In Pro Audio Retail

January 26, 2017

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

It’s Back to School Season: Is Your Store Ready?

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?