Another signing for growing ADG

Busy Audio Distribution Group has added yet another line to its growing range of MI and audio products, now distributing Emma Electronic exclusively across Europe. 

The deal follows quickly on the signing of LunaStone Effects, Two Notes Audio Engineering and Caroline Guitars. ADG was formed last year by a trio of former TC Group management – Steve Russell, Peter Bager and Bruce Davidson – and has gathered momentum with a number of pan-European deals since. 

Founded in 2000 by Jan Behncke, an electronics engineer and retailer in Denmark, Emma’s first release was the DiscumBOBulator envelope filter which is used by musicians including Ida Nielsen, Pino Palladino, Felix Pastorious and Adrien Belew to name just some.

The firm has also produced some ambitious amp-like and organic drive pedals over the years. such as the boost and crunchy drive of the OnoMATOpoeia and StinkBug to the heavier grind of the ReezaFRATzitz and PisdiYAUwot. The TransMORGrifier compressor is also part of the line-up.

Emma Electronic owner and founder Jan Behncke, said: “I’m really happy that Steve, Bruce and the other nice people at ADG will now be taking care of the distribution of Emma Electronic in Europe. The timing is perfect since it allows us to concentrate on developing all the new Emma products that will be in the pipeline shortly. I believe that ADG with their partners are already the specialist in pedal distribution in Europe, therefore the perfect guys for us. I’m really excited about the future”.

Bruce Davidson, ADG’s COO added: “The Emma Electronic line is much more than ‘just another range of boutique guitar pedals’, the products also sound amazing even on other instruments like keyboards/synths and bass. Furthermore, the planned product map in the near future makes us really excited to work with the brand. The product names may be hard to pronounce, but the tones are more than easy to love and with pedal prices now starting at just €139/£125, they’re affordable too. With Emma now being much more accessible in Europe, along with the new pricing structure, it means everyone can now put a piece of real Danish-sonic-dynamite on their board”.