Aquila strikes Korean deal; moves against fakes

Aquila Strings has moved into the Korean market, signing a deal with Pentatonic Music Company.

The deal covers the whole territory and will see Pentatonic selling the whole range of Aquila string products. 

The Italian firm has also moved to tackle counterfeit products by publishing a new online guide on how to tell genuine Aquila products from fakes. 

“I think the Korean market has great potential as does the Asian market in general,” said Aquila sales manager Gianluca Dal Bianco. “I do not expect to reach all the potential customers, but just reaching the ones that understand the value of the product will be successful enough for us.”