After years of shaping sound systems around the world, BASSBOSS has come home. The company, founded in Austin, TX, is now once again headquartered in the Live Music Capital of the World, made its return known in a big way during SXSW 2025—powering venues, lounges, and the city’s own airport with its signature combination of unrivaled clarity and soul-shaking bass.

During SXSW, Empire Control Room & Garage—one of the festival’s official venues—featured a full BASSBOSS system, chosen for its ability to deliver both precision and punch at high SPL. Every drop, vocal, and low-end impact came through clean, powerful, and uncompromising.

In the SXSW Artist Lounge, BASSBOSS deployed the VS21-MK3 powered subwoofers and AT212-MK3 tops, delivering a tight, impactful soundstage with exceptional control. Paired with CCM12-MK3 monitors for nearfield reference and monitoring, the setup created an immersive listening environment that supported content creation, casual hangs, and surprise performances with equal ease.

The hometown welcome extended beyond SXSW. In a full-circle moment, BASSBOSS is now the featured sound system for the Heart of Austin Stage inside Austin-Bergstrom International Airport, located near Gate 19. Just yards from where the company once tested early prototypes of the same model in a warehouse by the cargo runway, BASSBOSS now powers one of the airport’s most dynamic live music experiences.
“We built our first rigs out on the cargo-area runway, cranking tracks just to feel what they could do,” said David Lee, BASSBOSS founder and designer. “Coming back full circle to the terminal—not only as an Austin original but as the featured system for the stage—is a huge honor.”

“Championing local musicians and providing our travelers with an authentic Live Music Capital of the World experience is critical for the Austin-Bergstrom International Airport,” said Sam Haynes, Deputy Chief Communications & Marketing Officer. “Achieving consistent and powerful sound coverage at the heart of all the action in our terminal presents unique acoustic challenges. The project demanded a robust and reliable audio solution, and we’re grateful to the BASSBOSS team for their work and expertise in helping us strengthen the Asleep at the Wheel main stage experience for musicians and travelers alike.”
Now fully rooted back in its hometown, BASSBOSS remains focused on what has always set it apart—systems engineered for clarity and impact, built to deliver high-performance sound that’s felt as much as it’s heard. Whether on a nightclub floor, a festival stage, or a public terminal, BASSBOSS systems make every environment sound extraordinary.

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