Recent

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

July 11, 2025

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025

uitar Center and The Offspring Launch ‘Why Don’t You Get a Job?’ Sweepstakes

July 11, 2025

Gibson Les Paul Music City Special

July 11, 2025

OMG Music Names Misha Guiffre as Sales and Marketing Director

July 10, 2025

Gibson Celebrates 50 years of Crafting Guitars in Nashville with the Limited-edition Les Paul Music City Special – 50th Anniversary

July 11, 2025

Martin Guitar Honors Chris Martin IV’s 70th Birthday with Two Limited-Edition Vintage-Inspired Model

July 8, 2025

Introducing ADJ’s New WiFi NET 2 Wireless-Enabled DMX Node

July 2, 2025
Sunday, July 13, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Audio-Technica Appoints Evan Groom Strategic Partnerships and Product Manager

Christian Wissmuller by Christian Wissmuller
May 18, 2022
in People
0
Evan Groom, Audio-Technica Strategic Partnerships and Product Manager

Evan Groom, Audio-Technica Strategic Partnerships and Product Manager

938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT
Evan Groom, Audio-Technica Strategic Partnerships and Product Manager

Audio-Technica  announces the promotion of Evan Groom to the position of Strategic Partnerships and Product Manager. The announcement was made by Kurt Van Scoy, Audio-Technica U.S. Executive Director, Product Management, and expands A-T’s global focus on certifications and integrations with third-party manufacturers.

In his new position, Groom will be responsible for establishing corporate alliances to achieve key certifications for various Audio-Technica products globally. He will also identify and coordinate the creation of any materials to successfully integrate product control/communication with third-party products such as those from QSC, Crestron, and Symetrix. This process begins at the product ideation stage and culminates with a successful certification or third-party integration, to assure A-T customers of the highest level of interoperability possible. In addition to identifying, developing and executing new strategic partnership opportunities for A-T, Groom will also be responsible for cultivating and maintaining relationships among A-T’s existing strategic partners, solving any possible issues, communicating their needs, and creating overall synergy among the brands. Additionally he will work closely with Audio-Technica’s marketing department to develop key end-user programs designed to maximize A-T’s relationships with its strategic partners in their target markets.
Groom began with A-T in 2012 and has most recently held the title of Product Manager, where he has been key in the development of products focusing on a range of market segments including commercial sound, live sound, broadcast and content creation, and most recently for the launch of the ATND1061 Beamforming Ceiling Array Microphone. He will continue with product management duties in his newly expanded role.
Van Scoy stated, “‘Audio-Technica plays well with others’ is a reputation we have garnered over the years, and our products are going to represent only one portion of an end user’s workflow. No brand is an island, and it’s vital that we work together where we can to make sure we are all making products that seamlessly integrate. The appointment of Evan to this new role will emphasize this approach and provide us even more opportunities to be the connecting tissue between users and their prized gear setups, offering them the tools to excel at their craft.”
For more information, please visit www.audio-technica.com.
ADVERTISEMENT
Tags: Audio-Technica
Previous Post

Genelec GLM 4.2 and 9301B Take Immersive Monitoring Systems to the Next Level

Next Post

Abraham De La Cruz and CHAUVET Professional Do Balancing Act at Gran Circo Bardu

Related Posts

People

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

July 11, 2025
People

OMG Music Names Misha Guiffre as Sales and Marketing Director

July 10, 2025
People

Yamaha Appoints Sotaro Nishida to Executive Officer and Senior Vice President of Audio

July 1, 2025
People

PRS Guitars Hires Lindsay Love-Bivens as Artist Relations Manager

June 30, 2025
People

Samson Appoints Mike Zegelbach as New Head of Sales

June 25, 2025
People

Jennifer Thayer Joins Music & Arts as President, Bringing Decades of Retail Leadership to the Guitar Center Company

June 16, 2025
Next Post

Abraham De La Cruz and CHAUVET Professional Do Balancing Act at Gran Circo Bardu

Please login to join discussion
  • Trending
  • Comments
  • Latest

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

July 11, 2025

Trade Regrets: Mudge Miller

May 16, 2021

Snark Launches New High-Precision Tuners

June 27, 2025

Roland Announces JUNO-X Programmable Polyphonic Synthesizer

April 26, 2022

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

uitar Center and The Offspring Launch ‘Why Don’t You Get a Job?’ Sweepstakes

Gibson Les Paul Music City Special

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

July 11, 2025

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025

uitar Center and The Offspring Launch ‘Why Don’t You Get a Job?’ Sweepstakes

July 11, 2025

Gibson Les Paul Music City Special

July 11, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
  • March 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?