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Audio-Technica Launches Redesigned Website

Christian Wissmuller by Christian Wissmuller
September 3, 2020
in MMR Global, Supplier Scene
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Audio-Technica has unveiled its entirely redesigned website at www.audio-technica.com, developed with a mobile-first philosophy and created to deliver a completely new online experience of the Audio-Technica brand.

The site features a responsive design architecture that translates to whichever device the visitor is using, with enhanced e-commerce functionality for smooth online transactions (and free shipping on orders over £35 / €35). Serving customers in EMEA, United States, Canada and Latin America, the content-focused design of the new site contains the latest information on Audio-Technica’s extensive range of microphones, headphones, turntables, cartridges, and commercial audio products.

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The comprehensive Commercial Audio section of the site now contains both product and application solutions information for consultants, contractors, and system integrators. Organized into easy-to-use sections covering Education, Government, Conference, Theatre, Worship and Hospitality applications, the site offers suggested solutions and links to product information for a wide variety of situations.

Additionally, the site hosts the following resources: an extensive Support section for online orders, warranty/repair, product FAQs, product registration, software downloads, an “About Us” section with Audio-Technica company history, press releases, career opportunities, brand assets, and a list of authorized resellers.

“We’re delighted to launch the new Audio-Technica website and offer visitors a much-improved, meaningful experience of the brand online,” said Kelvin Travers, Audio-Technica Europe Digital and Marketing Communications manager. “The essence of Audio-Technica’s aesthetic is simplicity and the new website reflects our desire to communicate our diverse product offering to customers simply and clearly, whether they’re using mobile device, tablet or desktop.”

Tags: Audio-Technica
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