Audio-Technica is opening a new sales support office in Dubai, aimed at increasing the level of service to its distributors, integrators, consultants and corporate end users in pro-audio across the region.
The office is located at Dubai Airport Freezone Authority (DAFZA) to do business throughout the Middle East. Technical product manager Ahmad Abuzannad (who began his Audio-Technica career in the company’s EMEA applications and support team) will head up the office. Central to his activity will be increased levels of product training and demos – of particular importance to customers evaluating solutions in the conferencing market – in the Middle East and in conjunction with Audio-Technica distributors across the region. Abuzannad will also support customers with the wireless frequency planning required for large scale projects. In addition, the new facility allows for extended sales support in conjunction with John Dodson, Audio-Technica’s long-standing local representative based in Dubai.
Matthias Exner, Audio-Technica director of sales and marketing EMEA Professional Audio said: “We’re delighted to be extending our presence in the Middle East with the new office. The territory is a key market for Audio-Technica and it’s of vital importance that we’re able to deliver excellent customer service locally. Initially the scope will focus on support for our professional product ranges – from live sound to installation solutions – and expand into support for Audio-Technica consumer product portfolio in time. I look forward to working with Ahmad and John on many exciting projects with customers across region in the coming months.”
