Avid doubles customer connections

Avid says its Avid Customer Association (ACA) has doubled  its membership to more than 20,000 media and entertainment professionals worldwide since last year’s launch.

The ProTools manufacturer says the second annual ACA Vote will take place before the end of this year, providing ACA members with the opportunity to help drive the firm’s strategic direction and product roadmaps. The association has also announced plans for Avid Connect 2018, its next annual gathering, which is scheduled for 6th-8th April 2018 in Las Vegas.

The ACA was established as a community representing organisations and professionals from all levels of the industry to foster collaboration with Avid.

Earlier this year, the organisation’s inaugural ACA Vote revealed the community’s technology priorities, including cloud infrastructure, IP connectivity, UHD/4K content, and virtual and augmented reality.

Avid’s newest wave of product introductions, rolling out at IBC2017 this week, will reflect the strong influence that the ACA and its votes had on the direction of Avid innovations including Avid MediaCentral.

“The ACA’s rapid growth demonstrates the value that our community places on the association, and the rising sense of urgency that our industry colleagues share for steering the strategy and technology direction needed to help shape and secure our collective future. And the historic ACA Vote proves that everyone across the full spectrum of media and entertainment creation and distribution can have a loud voice that immediately and positively benefits their opportunity,” said Avid Chairman and CEO Louis Hernandez, Jr.

“We’re thriving on the enthusiastic participation of a fast-growing membership that represents thousands of media organizations all over the world. We’re just getting started and we encourage our entire industry, from the largest media companies to each individual artist, to become part of the ACA and be heard.”

ACA membership is free of charge for any qualified member of the community. To learn more and join the association, visit www.avidcustomerassociation.com.