Avid Picks New Pro Audio Distributor

Avid has appointed NMK as its Pro Audio Division distributor.

The firm will be tasked with building on Avid’s audio presence in the Middle East, providing support in Bahrain, Kuwait, Qatar, Oman UAE and Yemen.

It will add Avid’s audio tools and workflow solutions to its portfolio (Avid Pro Tools S6, Avid Pro Tools MTRX, Pro Tools HDX, Pro Tools S3, Pro Tools Dock, Pro tools HD and Pro Tools Software) NMK already manages the Live Sound family of solutions.

“We will be able to offer the best solution possible utilising the wide range of products offered by Avid. If there is one DAW that every studio needs, it’s certainly Pro Tools”, said Rocky Solarta, NMK Electronics.

NMK aims to grow market share of Avid Pro Audio by focusing on the latest digital B2B partner portal tool developed by its in-house team of experts, along with educating the market by organising workshops, seminars and hands-on for their clients and public. NMKs team also plans to work with educational institutions across the region to nurture and support future AV professionals.

“We are extremely excited to continue building on the partnership we have started with NMK. They are a very knowledgeable and well-respected distributor in the region. We have no doubt that this partnership will deepen our commitment and strengthen our presence in the region,” said Ansgar Liem, Audio Sales Manager, Avid.

“At NMK, our customers know us best for combining our regional knowledge with Avid’s industry-leading integrated audio solutions, we’ve already seen impressive global demand for Avid audio solutions, so we’re sure that local musicians and mixers will see the Pro Tools family of solutions as essential to help them meet the demands of their work whether we are looking at musicians or film mixers”, said Dino Drimakis, Business Development Manager, NMK Electronics.