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‘Bigger is No Longer Better’

Christian Wissmuller by Christian Wissmuller
July 12, 2016
in Survey
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Loudspeaker sales in 2016.

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Loudspeakers would seem to represent a very healthy market segment, with over 83 percent of the 200-plus retailers we contacted for this month’s survey reporting that sales are either up or level when compared to this time in 2015.

One trend that came through loud and clear when analyzing the results of this poll is that powered units have absolutely taken over. “Powered speakers are way up,” observes Ken Cefalo of Tracy, California’s Main Street Music. “Bigger isno longer better with the customer.” Or, as Lewis Music Store’s (Kissimmee, Florida) put it: “They all want more POWER!”

Other frequently noted trends included rising build quality, lower price points, and continued integration of technology. As Danny Marquez of Chafin Music Center, Lake Worth, Florida states: “Bluetooth sells it.”

                          

                                            

 
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