Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

BOSS Presents Sixth-Annual Lifetime Achievement Award

Christian Wissmuller by Christian Wissmuller
January 19, 2021
in Featured, Upfront
0
(Photo: Niall Lea)

(Photo: Niall Lea)

938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT
(Photo: Niall Lea)

During NAMM Believe in Music Week 2021, BOSS presented its Sixth-Annual BOSS Lifetime Achievement Award to world-renowned musical icon, Johnny Marr. The BOSS Lifetime Achievement Award recognizes individuals for their invaluable contributions to the music industry while using BOSS gear throughout their careers. The global network of Roland and BOSS influencers now reaches more than 1,000 artists with a collective social reach exceeding 1 billion.

Johnny Marr began his prolific career with The Smiths, founding a legacy as one of the most influential songwriters and guitarists in British independent music. His acclaimed solo career has seen multiple Top Ten albums, and continued collaborations with some of the greatest artists in contemporary music, including the Talking Heads, Electronic, Modest Mouse, The Cribs, The Avalanches, Hans Zimmer and Billie Eilish, recently recording the score and soundtrack for the forthcoming James Bond film, No Time to Die.
Roland Europe Head of Artist Relations Jamie Franklin opened the awards presentation, offering that, “In terms of inspiring a generation to pick up a guitar and think differently about tone, melody, and life changing music, no one comes to mind more than Johnny Marr.” Artists from around the globe joined in to share their congratulations as well, including guitarists Billy Duffy, Rick Nielson and many more.
BOSS President Yoshi Ikegami presented Marr with the award, and Marr expressed both honor and great surprise as it was not something Marr ever expected. During his acceptance, Marr personally thanked Ikegami and BOSS for the BOSS CE-2 BOSS Chorus and explained how this pedal was “such a big part” of Marr’s sound in The Smiths.
Marr also shared, “The first pedal I ever got of my own was the purple BF-2 BOSS Flanger in 1980. I got it because, and I was 16 or 17, the guitar sounds were changing. It was a shift in the way new musicians were playing, and a big part of it was that BOSS Flanger pedal. Musicians like John McGeoch, who was playing with Siouxsie and the Banshees and Magazine, he was a big flanger guy, and The Cure as well. Bands like that were coming out. We were changing the approach of guitar.”
BOSS Head of Marketing Jamie Dawe highlighted Marr’s concept of “producing with your feet” and praised Marr’s astounding ability to play live with an “album-level of meticulous patch creation, even between different choruses in the same song” to build up a track live on stage as if he were making an album.
Rufus Miller, solo artist and guitarist for String, congratulated Marr for the award and recalled, “I remember being a teenager, even younger than that, and hearing your jangly guitar parts, and the way you played was so original, the arpeggios, everything. I think everyone has taken something from it. And the way you’ve adapted to join all of these different bands is just phenomenal. You are a huge inspiration.”
Andrew Whiteman, bassist/guitarist for Broken Social Scene, also applauded Marr and offered, “Me, like ten-thousands of others, we listen to that guitar player, and we hear the ‘saudade,’ the Brazilian word that means melancholy, longing for something. You keep it in the confines of a pop song. You reach for eternity. You go through something. It’s both heart-wrenching and uplifting at the same time. How is it done? I don’t know, but you do it, each and every time.”
Registered attendees of NAMM Believe in Music Week 2021 can watch the Sixth-Annual BOSS Lifetime Achievement Award presentation to Johnny Marr on-demand through February 28, 2021, hereor by navigating the Sessions section of the BOSS virtual booth accessible from the exhibitor directory at NAMM.org.
ADVERTISEMENT
Tags: BossJohnny Marr
Previous Post

ADJ LED-Powered Fixtures Transform Netherlands Church For Virtual Performances

Next Post

ATC Monitors Define Decades of Tom Petty’s ‘Wildflowers & All The Rest’

Related Posts

MMR Global

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
MMR Global

Adam Hall Group Appoints Loud Technologies Asia as Exclusive LD Systems Distributor in Singapore

August 15, 2025
Upfront

Hal Leonard to Distribute Latin Percussion (LP) in the U.S.

August 8, 2025
C Cardenas (Music 4 Life), Kat Witten (Music 4 Life), Mark Maxwell (co-owner Maxwell's House of Music), Whitney McNicol (co-owner, Maxwell's House of Music)
Upfront

‘If You’re In A Band’ Series Sparks Partnership for Music Education Scholarship

August 8, 2025
Steven Greenall (CEO, Denis Wick Products) / Stephen Wick (Retiring Board Chair, Denis Wick Products) / Francesco Passera (CEO, Music Center SRL) / Matteo Valagussa (CFO, Music Center SRL) at Denis Wick Products factory in Poole, Dorset, UK (5th August 2025)
MMR Global

Music Center SRL Acquires Denis Wick Products

August 8, 2025
MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
Next Post

ATC Monitors Define Decades of Tom Petty's 'Wildflowers & All The Rest'

Please login to join discussion
  • Trending
  • Comments
  • Latest

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Music Sales swoops for Carisch

April 8, 2015

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?