Recent

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
Thursday, August 7, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Business Longevity

Christian Wissmuller by Christian Wissmuller
July 1, 2020
in Upfront
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

I’ve always been attracted to thought-leaders. Amro Music has created four generations of thought leadership.

In my previous post, “Amro Music: The First 100 years,” Chip Averwater, third generation and past Amro’s chairman, has brought his ‘unconventional wisdom’ to all who will listen.

ADVERTISEMENT

Today, CJ Averwater, fourth generation, tells it from the perspective of the newly minted president of Amro Music.

Below are paraphrased excerpts from my conversation with CJ, which will premiere on The Sound of Money Live via fb.com/mmrmagazine on July 15th at 4:00 ET..

  1. Tell me about the culture at Amro Music? (Amro is located in Memphis TN)
  2. Amro has an average tenure of 11 years. We have some of the most dedicated and passionate people I’ve seen in music retail. It all starts with the hire. Hire people smarter than you are, give them the tools, and get out of the way.
  3. 11 years is incredible. (The average tenure for employees aged between 24 and 34 is 3.2 years.). You must be doing something right!
  4. Let me give you an example. My great grandfather hired a young man in the late 1920s. A short number of years ago, when he could no longer work, he retired. If you make it a fun place to work, people will be productive and won’t want to leave.
  5. Tell me about the AMRO Way?
  6. We developed the AMRO Way to reflect our fundamentals, a shared belief system consisting of attitudes and behaviors that set us apart. These fundamentals guides us daily to our mission of being recognizably the best.
  7. Can you give me an example of some of your ‘fundamentals?’
  8. The first few have to do with the mindset our employees need to develop like; ‘never be satisfied, and start with the “yes.”, and ‘define your end-zone.’
  9. All important. How do you get everyone to buy in. It’s always about implementation.
  10. The fundamentals were developed by our entire team. Everyone had the opportunity to contribute. Each employee signed his or her name to the document.
  11. Wow. Very ambitious. How does it work on a practical, every day level?
  12. We all hold each other accountable to adhere to it. For example, one of the decisions I was going to make didn’t comply, and I was immediately called out on it. Our employee told me that the decision I was about to make was not in harmony with The AMRO Way. I thought about it, and he was right. We are all deeply committed to our mission of being recognizably the best!

If you want to hear directly from CJ Averwater,  the maestro himself, tune into The Sound of Money Live, on fb.com/mmrmagazine on July 16th at 4:00 EST.

Jaimie Blackman — a former music educator & retailer— is co-founder of BH Wealth Management. The organization offers financial advice, insurance and succession planning services. Jaimie hosts The Sound of Money Live presented by MMR. Discover how much risk is in your portfolio. Visitbhwealth.com/riskvideo. Registered Representative, First Allied Securities, Inc. Member FINRA/SIPC

 

Tags: Amro Music
Previous Post

Helm Projects Creates Lockdown Learning and Livestreaming Center With Help From CHAUVET DJ

Next Post

ADJ Announces ‘Stay Connected Summer Sessions’ Live Videos

Related Posts

MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Upfront

Guitar Center Launches First-ever In-store AI Shopping Assistant in Music Retail

July 21, 2025
MMR Global

ESP Guitars Distributes Morley Pedals in Latin America

July 21, 2025
Upfront

UK distributor John Hornby Skewes & Co. Ltd., (JHS) Closing

July 18, 2025
Next Post

ADJ Announces ‘Stay Connected Summer Sessions’ Live Videos

Please login to join discussion
  • Trending
  • Comments
  • Latest

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

New Spring King Junior Reverb Pedal from Danelectro

May 11, 2025
A picture tells a thousand words - a historic Gresch gathering at Carnegie Hall.

Gretsch at Carnegie Hall: Capturing a Moment in Time

August 2, 2013

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

It’s Back to School Season: Is Your Store Ready?

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?