Upfront Q&A: Josh Vittek of Vittek PR – Part I
By Christian Wissmuller Josh Vittek Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument…
UpFront January 2026
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…
Reflections on the Women of NAMM Leadership Summit 2025
Empowering Women Leaders in the Music Industry By Beverly Fowler, Director of Artist & Community Relations, PRS Guitars In October 2025, I had the privilege of attending the Women…
Getting the Most Out of The NAMM Show 2026
By John Mlynczak, president and CEO of NAMM The NAMM Show 2026 is rapidly approaching, and we can’t wait to welcome visitors to the Anaheim Convention Center for our 125th…
Hybrid Models, Intelligent Automation, and a New Generation of Music Makers in 2026
By Taylor Harnois, General Manager, Music Shop 360 As the music industry prepares for another year, 2026 is shaping up to be pivotal for music retailers navigating shifting consumer…
The Ever-Changing Game of The Music Business: Reading the Tea Leaves
By Menzie Pittman, author of The New Musician No matter your role in the music industry, I think we can all agree that the profession has changed dramatically. Some…
Yamaha Launches MGX Digital Mixer Series, URX Series Audio Interface, and CC1 USB Controller to Empower Musicians, Performers, Streamers, and Content Creators Worldwide
Yamaha has announced the global launch of its MGX Series digital mixing consoles, URX Series audio interfaces, and CC1 USB controller. Designed for musicians, performers, streamers, podcasters, and content creators,…
Gibson Partners with Keith Richards to Release Signed 1960 ES-355 Models
Gibson is proud to announce its partnership with Keith Richards—one of the most influential musicians in history and co-founder of the legendary Rolling Stones. This collaboration introduces two extraordinary instruments:…
Fender Introduces Fender Studio – Releases First DAW
Fender Musical Instruments Corporation (FMIC) has announced a significant milestone in its evolution of creative tools, introducing Fender Studio as a new brand and unifying PreSonus® Studio One Pro and…
Electro-Harmonix Introduces the Effects Interface Hardware Plugin
Connecting the worlds of pedals and plugins together with ease is the new Electro-Harmonix Effects Interface Hardware Plugin. Bringing universality to their Hardware Plugin concept, the Effects Interface allows the…
EAW NT206L Delivers World-Class Sound in Lightweight Active Line Array
Eastern Acoustic Works (EAW®) highlights its latest Newport Series including the NT206L loudspeaker, at both NAMM 2026 (Demo Room 17116) and ISE 2026 (Stand 7E900 and Audio Demo Room D6).…
TAMA Releases New Limited-Edition Mike Portnoy Signature Snare Drum
New for 2026, TAMA has unveiled a brand-new signature snare drum developed in collaboration with long-time signature artist, Mike Portnoy. This snare combines striking aesthetics with a unique set of…