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  • Avid Appoints Smith CMO

    Christian Wissmuller | People | May 4, 2014

    Avid® has announced that marketing executive Jennifer Smith has been named senior vice president and chief marketing officer (CMO), based in the company’s Burlington, Massachusetts headquarters.

    Reporting directly to Avid president and CEO Louis Hernandez, Jr., Smith will be responsible for driving all aspects of Avid’s worldwide market presence and growth, including its strategic positioning, go-to-market strategies, and all marketing disciplines within the organization. Her role will be vital in fulfilling the Avid Everywhere™ vision to help media organizations and content creators connect with their audiences more powerfully and efficiently than ever before through innovative technologies such as the industry-changing Avid MediaCentral Platform. Smith will also oversee Avid’s strategic collaboration with customers via the Avid Customer Association.

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  • Roland Announces New Sales Managers

    Christian Wissmuller | People | April 28, 2014

    Roland Corporation U.S. announces the new appointments of Richard Katz as regional sales manager for the Southeast region and Luis Aguilar as the district sales manager for the northern Midwest region.

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  • NEMC Names Beaudoin Chief Sales & Marketing Officer

    Christian Wissmuller | People | April 28, 2014

    National Educational Music Co., Ltd. (NEMC) has hired Ron Beaudoin as chief sales & marketing officer.  In this newly formed role, he will be responsible for all sales and marketing initiatives for the company’s educational, rental affiliate, Internet and wholesale proprietary sales channels.

    Beaudoin joins NEMC with over 30 years experience in the music products industry. He has held various sales and management positions of increasing responsibility in the school music dealers segment including educational and institutional sales, marketing and executive management. He is the former owner of Mobile Music of South Jersey and most recently held the position of executive vice president of sales and marketing for Music & Arts, a division of Guitar Center.

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  • Yamaha Appoints Caton as Pro Audio & Combo Division District Manager

    Christian Wissmuller | People | April 27, 2014

    Yamaha has appointed Timothy Caton as a new district manager for the company’s Pro Audio & Combo Division. His territory will include Arkansas, Missouri, Kansas, Tennessee, Mississippi, Oklahoma, Illinois and parts of Alabama.

    “Based on Tim’s extensive background in music sales and management, he will be able to seamlessly fit into our corporate culture and service our valued dealers at the high level they expect from Yamaha,” says Reed Larrimore, national sales director, Pro Audio & Combo Division, Yamaha.

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  • Smith Promoted to N. American Sales Manager at Zildjian

    Christian Wissmuller | People | April 13, 2014

    The Avedis Zildjian Company has announced the promotion of Jerry Smith to North American sales manager effective April 1, 2014.

    In this newly created position, Jerry will report directly to Andy Schlosser, vice president of Global Sales and have responsibility for the management of the Company’s independent sales representatives in the U.S. and distributors in Canada and Mexico.  In addition, Jerry will be a major contributor to the development and execution of strategic sales plans for North America. 

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  • Levy’s Appoints Booth as N. American Sales Manager

    Christian Wissmuller | People | March 31, 2014

    Levy’s has announced the appointment of Glen Booth as North American sales manager.

    Booth, a life-long and accomplished guitarist, is a graduate of Mohawk College in Applied Arts (music) and Recording Arts and Science. He brings more than 20 years of experience in the music business as a band manager; ten years with Ernie Ball Musicman as National Canadian sales sanager and manager of Artist Relations; five years in retail at MacAulay’s Music and  six years as Levy’s Ontario sales rep. Glen has a broad understanding of the MI business and an extensive knowledge of Levy’s products, business philosophy, and culture.

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  • D’Addario Names Navarro Percussion Junior Product Specialist

    Christian Wissmuller | People | March 30, 2014

    D’Addario has appointed Elijah Navarro to the newly created position of percussion junior product specialist. 

In this new role, Navarro will support all product activities for the percussion brands, including Evans, Promark, Puresound, and Real Feel. He will work with the percussion product specialists and the product manager to execute tactics supporting the strategic plans for each brand. 



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  • Ashly Audio Appoints Van Der Logt as New Sales Manager

    Christian Wissmuller | People | March 10, 2014

    Spurred by growing demand in foreign markets, Ashly Audio has appointed industry veteran Mike van der Logt of 4M4You, to serve as its sales manager for Europe, the Middle East, and Africa (EMEA). Van der Logt has over 25 years of experience in the industry providing product and relationship advice to pro audio manufacturers. Based in the Netherlands, he is well-suited to serve EMEA customers. On behalf of Ashly, van der Logt will travel the region to strengthen and expand business with existing distributors, and develop new relationships to sustain and build sales momentum.

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  • Music Group Names Mitchell VP

    Christian Wissmuller | People | March 3, 2014

    The Music Group recently announced the appointment of Barry Mitchell as the new VP of customer management, Prosumer Division for the Americas. Barry will be responsible for propelling the Music Group’s groundbreaking prosumer products to the position of market leader by leveraging his extensive market knowledge, along with sales and customer support resources.

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  • New Appointments at Harman Professional

    Christian Wissmuller | People | March 2, 2014

    Harman Professional has appointed Noel Larson to the role of director of marketing for its Signal Processing Business Unit. In this role Larson will be responsible for marketing and product roadmaps for the BSS Audio, dbx, Lexicon and DigiTech brands. He will report to TJ Smith, senior director, Harman Signal Processing Business Unit.

    Most recently, Larson served as market manager, Portable PA, Tour, and Recording for HARMAN Signal Processing. In this role he managed product development, market strategy and social media for the dbx and Lexicon brands. He also previously held the position of director of business development for Musician’s Friend, a major online retailer and subsidiary of Guitar Center.

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  • St. Louis Music Gains Two New VPs

    Christian Wissmuller | People | February 27, 2014

    St. Louis Music has appointed Craig Denny and Patrick Stevenson to new positions in the company.  Patrick Stevenson will become senior vice president of sales, while Craig Denny will take the position of vice president of band.

    “It is with great excitement that I am able to announce these promotions,” says SLM CEO Mark Ragin.  “Patrick will be managing our inside and outside sales team, as well as the major national accounts, and Craig will be responsible for all aspects of the band division.”

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  • Fishman Appoints Wilson as International Sales Manager

    Christian Wissmuller | People | February 24, 2014

    Fishman has appointed Iain Wilson as international sales manager.

    In this capacity, Wilson’s primary role will be the development of strategies to increase sales in each of Fishman’s current export markets while seeking new business opportunities for the company.

    Iain will also be managing the existing distribution network, carrying out a SWOT analysis of the distribution companies and their respective markets, and looking at constructive and effective ways to increase sales in each region.

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