Recent

Gibson Celebrates 50 years of Crafting Guitars in Nashville with the Limited-edition Les Paul Music City Special – 50th Anniversary

July 8, 2025

Martin Guitar Honors Chris Martin IV’s 70th Birthday with Two Limited-Edition Vintage-Inspired Model

July 8, 2025

Introducing ADJ’s New WiFi NET 2 Wireless-Enabled DMX Node

July 2, 2025
2-billionth NEUTRIK connector presented to Georg Wohlwend,  delegate of the Board of Directors, Neutrik Group

NEUTRIK Marks 2-billionth Connector During 50th Anniversary Celebrations

July 1, 2025

Yamaha Appoints Sotaro Nishida to Executive Officer and Senior Vice President of Audio

July 1, 2025

Sweetwater Earns Top 10 Ranking among North America’s Top 100 Most Inspiring Workplaces

July 1, 2025

THANK YOU (Falettinme Be Mice Elf Agin): In Memory of Sly Stone and Brian Wilson

July 1, 2025
Korg B2+ in black (stand sold separately)

Korg Expands Digital Piano Lineup with the Introduction of the B2+ and B2+SP

June 30, 2025
Wednesday, July 9, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

ADJ Lightshow Attracts New Customers for Car Dealership from the Freeway

Christian Wissmuller by Christian Wissmuller
July 22, 2019
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT
Photo by Brian Dowdle & Victor Nava

A California dealership recently installed an all-ADJ lighting system to transform its showroom at night and attract interest from the thousands of potential customers driving past on the neighboring freeway each evening.

The idea for using entertainment lighting to attract attention for a car dealership came from 20-year production industry veteran Victor Nava. Having started out as a DJ, Nava has grown his business – Ambient Pro – to offer full-service production for a wide variety of events including conferences, corporate events and private parties.

ADVERTISEMENT

Garden Grove Nissan is located right beside the freeway based out of a multi-story parking structure. Nava realized that thousands of potential customers were driving past the dealership every evening, but there was nothing to catch their attention. He convinced the new owners of the business to lease – initially on a trial basis – a collection of ADJ’s IP-rated wash fixtures that could be used to illuminate the freeway-facing façade of the structure in a way that would engage passing drivers.

At the heart of this installation are seven of ADJ’s 7PZ IP units, which Nava used to downlight the concrete columns that support the dealership’s parking structure. These potent fixtures utilize seven 15W RGBW LEDs to generate a powerful wash output and are housed in a robust metal casing that has an IP65 rating and is suitable for permanent installation outdoors. The versatile units also feature motorized zoom, offering a variable beam angle of between 5 and 45-degrees which can be altered remotely.

“The 7PZ IPs work perfectly for lighting up the front of the structure,” enthuses Nava. “Set with a narrow beam angle they really highlight the columns to grab people’s attention, but the motorized zoom function also means that we can use the same fixtures for a broader wash that pretty much fills the whole front of the building. We’ve also put together a four-minute programmed lightshow for the weekends that uses both the wash and beam looks synchronized with movements of the moving heads.”

Those moving heads are four of ADJ’s Vizi Beam 5RX fixtures which are positioned on the roof of the structure each Friday, Saturday and Sunday (weather-permitting) to act as sky-tracing searchlights. Harnessing the power of the revolutionary Philips Platinum 5R lamp combined with a tight 5-degree beam angle, this compact fixture offers incredible output which has proved extremely effective for this purpose.

“Located close to the coast, there’s usually a natural haze in the air during the evenings in Garden Grove which allows the Vizi Beam 5RXs to generate a very clear beam that shoots right up to the sky,” explains Nava. “They can be seen from a couple of miles away, so are great for grabbing the attention of potential clients as the drive by.”

For control of the fixtures Nava chose ADJ’s myDMX 3.0 software, programming scenes and shows that can be easily selected by the staff at the dealership. This allowed him to make full use of the Vizi Beam 5RXs’ movement as well as the zoom feature and color mixing of the 7PZ IPs to create a show that really catches the eyes of potential customers as they pass by.

The lighting setup is completed by fifteen of ADJ’s 18P HEX IP fixtures. These are used to illuminate cars on display on the third floor of the parking structure, which is visible from the freeway. Each of these professional par fixtures feature eighteen 12-Watt HEX LEDs which generate an extremely powerful wash of light with a 30-degree beam angle. Packed inside a heavy duty IP-rated case that protects it from moisture and dust, the fixture is ideal for applications that require an extremely potent wash of colored light.

“I selected the 18P HEX IP because it is the brightest LED wash fixture I could find and my goal was that each unit needed to single-handedly wash an entire car,” states Nava. “These units were more than up to the challenge and the results are stunning, the cars really jump out at you as you drive down the freeway! Unlike the rest of the fixtures, which run from around 6pm until 11pm, the client wanted these units to be switched on right from sunset until sunrise the next morning on a timer-based power supply. So these fixtures aren’t part of the DMX setup but are used with their internal programs which are set to run automatically as soon as the power comes on.”

Tags: ADJ Lighting
Previous Post

Fumasoli Takes “Maverick Approach” To Lighting Historic Swiss Piazza With CHAUVET Professional

Next Post

SAS Gives Godiva Festival Debut to Martin Audio MLA

Related Posts

2-billionth NEUTRIK connector presented to Georg Wohlwend,  delegate of the Board of Directors, Neutrik Group
MMR Global

NEUTRIK Marks 2-billionth Connector During 50th Anniversary Celebrations

July 1, 2025
Supplier Scene

Sweetwater Earns Top 10 Ranking among North America’s Top 100 Most Inspiring Workplaces

July 1, 2025
Supplier Scene

Guitar Center Music Foundation Gala – Date & Honorees Announced

June 30, 2025
Supplier Scene

Registration now open for the Audio Engineering Society’s return to the west coast in October for AES Show 2025

June 30, 2025
Supplier Scene

DPA Microphones to Reveal Breakthroughs in RF Distribution and Wireless Audio Optimization

June 27, 2025
dLive S5000 surface at front of house for Common Kings
Supplier Scene

Common Kings Take Over House of Blues Anaheim with Allen & Heath

June 25, 2025
Next Post

SAS Gives Godiva Festival Debut to Martin Audio MLA

Please login to join discussion
  • Trending
  • Comments
  • Latest

THANK YOU (Falettinme Be Mice Elf Agin): In Memory of Sly Stone and Brian Wilson

July 1, 2025
Tom Gordon

Gibson Brands Celebrates the 37-Year Career of Industry Legend Tom Gordon, and Appoints Jeffery Adams to Vice President, Commercial Americas

February 3, 2024

Sweetwater Earns Top 10 Ranking among North America’s Top 100 Most Inspiring Workplaces

July 1, 2025

Bond Audio Introduces New Products for NAMM 2024

January 24, 2024

Gibson Celebrates 50 years of Crafting Guitars in Nashville with the Limited-edition Les Paul Music City Special – 50th Anniversary

Introducing ADJ’s New WiFi NET 2 Wireless-Enabled DMX Node

2-billionth NEUTRIK connector presented to Georg Wohlwend,  delegate of the Board of Directors, Neutrik Group

NEUTRIK Marks 2-billionth Connector During 50th Anniversary Celebrations

Yamaha Appoints Sotaro Nishida to Executive Officer and Senior Vice President of Audio

Gibson Celebrates 50 years of Crafting Guitars in Nashville with the Limited-edition Les Paul Music City Special – 50th Anniversary

July 8, 2025

Martin Guitar Honors Chris Martin IV’s 70th Birthday with Two Limited-Edition Vintage-Inspired Model

July 8, 2025

Introducing ADJ’s New WiFi NET 2 Wireless-Enabled DMX Node

July 2, 2025
2-billionth NEUTRIK connector presented to Georg Wohlwend,  delegate of the Board of Directors, Neutrik Group

NEUTRIK Marks 2-billionth Connector During 50th Anniversary Celebrations

July 1, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
  • March 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?