Anthem Musical Instruments has appointed Frank Sarcia as director of sales. Sarcia has worked in the music products industry for over 25 years, holding sales management positions for many companies including Sonaré Winds, Avid/Digidesign, Lexicon and Genelec. Frank has also enjoyed a 30+ year career as a pro musician and music educator.
Anthem president David Kilkenny commented, "I am delighted to be working with Frank again. He fits perfectly into our culture, and definitely understands our business model of ‘exclusivity’ and ‘freedom pricing.’ Based on his background, he will be introducing programs to help educate and incent band directors, and to help retail partners to grow the Anthem brand name, and more importantly grow their bottom line."
