Music Group has appointed Alphatec Audio Video as distributor for its Midas, Klark Teknik, Turbosound, Behringer and Bugera brands in India.
Commenting on the deal, Alphatec director, Devasis Barkataki (pictured left), said: “We are proud and excited to be given this opportunity to represent such prestigious brands in India. These world class brands are strongly recognised and favoured by the Indian market. We will heavily invest in our our customer service to further open the Indian market to provide comprehensive solutions for our clients.”
Prior to Alphatec, Barkataki spearheaded Ace Acoustics, Harman’s main distributor in the Indian Eastern Region.
Graham Rowlands (VP Sales, Professional Division at MUSIC Group) commented: “The Alphatec team comes with great experience in both the installed and distribution domains, which ensures the MUSIC Group brands will deliver quality solutions to our customers in India. Success in the Indian Pro AV market is extremely important for all leading professional audio brands and MUSIC Group is no exception. We believe this will be a strong relationship, and we are very proud to have Alphatec as our partner.”
