Córdoba has launched a new interactive website that allows visitors to use a new internal product portal and streamlined menu of guitars and ukuleles.
With an improved product filtering system, finding an instrument online is now much easier, and users can see Córdoba artists, register instruments, connect on social media, watch a tutorial on how to get started, or purchase accessories and apparel.
The new website corresponds with the launch of the Disney•Pixar Coco x Córdoba Collection, which will be available exclusively through Guitar Center, Musician’s Friend and Music & Arts through November. Worldwide distribution opens in December.
“The differences between our models are hard for the untrained eye to see, so foolproof navigation and an amazing user experience was our top priority,” said Naomi Con, Córdoba’s marketing director. “We applied best practices learned from other successful e-commerce platforms to improve our user flows and, of course, featured beautiful product photography. We met our goal of making sure the site’s technology paralleled the quality of the instruments themselves.”
