D’Addario Appoints Hickman European Marketing Manager

D’Addario has announced the appointment of Matthew Hickman as a new member of their international team as D’Addario’s European marketing manager, reporting directly to Simon Turnbull, managing director of D’Addario UK.

Matt earned a BA in Marketing Management with First Class Honours from Northumbria University. He later went on to successfully serve as Marketing Delivery Manager with Berghaus Ltd, a high-performance, outdoor clothing designer with the mission of creating iconic products through strategic partnerships and continuous innovation. During his time there, Matt was responsible for delivering irresistible brand and product propositions to the consumer base as well as translating their brand strategy to core international markets.

In his new role with D’Addario, Matt will lead the management and execution of all European Marketing activities. Moreover, he will provide an essential bridge between Europe and the US in terms of the alignment, consistency and appropriate coordination and messaging of D’Addario’s brand. Additionally, he will work with the New York marketing team to ensure the timeliness and success of product launches, campaigns and other marketing initiatives.