With assistance from New York State, Suffolk County and the Town of Babylon, Long Island-based D’Addario & Company recently moved its carbon steel wire mill from Massachusetts to Farmingdale, New York. By year end, this project will have created approximately 30 new jobs on Long Island. On May 1, 2014, D’Addario hosted a tour and press conference in order to thank the state, county and town for its assistance. Dignitaries in attendance included Kenneth Adams, President & CEO of the Empire State Development Corporation, Suffolk County Executive Steven Bellone, Babylon Town Supervisor Richard Schaffer, Bob Stricoff, CEO of the Babylon IDA, and Kyle Strober, LI Director for Senator Charles Schumer.
"Thre years ago, D’Addario began research to move our struggling high carbon steel wire mill from Massachusetts to Farmingdale, NY. Without the help from New York State, Suffolk County and the Town of Babylon, we could have never made this happen,” says Jim D’Addario, CEO of D’Addario & Co., Inc. “We spent nearly $3 million of our own funds to re-engineer the wire drawing and coating process, investing in all new machinery and retrofitting one of our buildings at 540 Smith Street, Farmingdale.”
Also, thanks to the relocation of this mill, D’Addario was able to invent the strongest and most stable music string on the market, and the company will be proudly distributing this product in more than 120 countries around the globe. D’Addario has built its reputation on innovation, and this achievement is the result of New York drive and ingenuity. D’Addario is calling these new, premium-priced guitar strings D’Addario NYXL and are launching them in what will surely be hailed as the most in-depth, intensely-creative marketing campaign their industry has ever seen.
This launch will play out to be the most significant breakthrough in the company’s over 100-year history in New York. The wire is made in New York, the strings are wound and packaged in New York, and the marketing was created in D’Addario’s new Williamsburg, Brooklyn Creative Office.
Visit www.nyxlstory.com to uncover the full story on NYXL strings and D’Addario’s rich New York history.
D’Addario is committed to inspiring creativity and performance in New York and worldwide.
D’Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under seven product divisions: D'Addario Fretted, D'Addario Orchestral, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario Planet Waves Accessories. A family-owned and operated business with more than 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 3,000 endorsing artists.
