D’Addario was the official string sponsor of this year’s Lockn’ Festival on August 28nin Arrington, Virginia.
As a part of the sponsorship, D’Addario teamed up with Lockn’ to request the artists and musicians to save all their used strings for the month leading up to the festival deposit them in one of the D’Addario Playback string recycling containers located throughout the backstage area. D’Addario artists participating in the festival as well as this initiative include Umphrey’s McGee, MMJ, Moon Taxi, Gary Clark Jr, and more.
D’Addario has been a pioneer in sustainability for decades. From environmentally responsible packaging to a tree re-planting program, D’Addario is continuing their environmental commitment in 2016, with Playback, a safe and independent way to recycle and upcycle instrument strings.
Other events where D’Addario has partnered with this initiative, and had string recycling bins available, include this year’s Bonnaroo, Telluride, and WXPN’s XPoNential Music Festival.
