Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

D’Addario Unveils NYXL Strings at Long Island GC on May 1

Christian Wissmuller by Christian Wissmuller
April 17, 2014
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

D’Addario has announced the launch of its next generation of electric guitar strings: NYXL.  To celebrate the unveiling of these strings, a special launch event featuring performances by Vernon Reid, Robben Ford, Oz Noy, Earl Slick, Alex Skolnick, and Guthrie Trapp will take place at the Carle Place Guitar Center on Long Island on Thursday, May 1st at 6:30 PM. Attendees will have the chance to meet the artists, hear from industry icon Jim D’Addario, win prizes, re-string their guitars, and more. 

Fifty years ago, the most important innovation in electric strings was introduced to the world. Now, D’Addario is doing it again.  NYXL electric guitar strings deliver a whole new level of freedom, confidence, and power, allowing guitarists to play fearlessly.  While the D’Addario family has been making strings for hundreds of years, the company considers it their responsibility to continue to pioneer and innovate. 

ADVERTISEMENT

“There have been only two meaningful generations of round wound electric guitar strings,” says D’Addario & Company, CEO and mastermind, Jim D’Addario. “The original formula, originating in the 1950s, used pure nickel, creating a characteristically mellow sound. In the early sixties, my father, John D’Addario, Sr. introduced a brighter sounding, second generation nickel-plated steel string, which became the industry standard for the next five decades. Today, 80% of all electric guitar strings are based on his formula.”

D’Addario has been family-owned and operated since its inception in Italy, and its factory and offices are based on Long Island.  All of the engineering and manufacturing is done onsite – down to their sustainable packaging, which is designed and printed in-house.  Likewise, D’Addario NYXL electric guitar strings have been re-engineered from the ball end up.  

No string has ever offered this level of stability. Torture tests prove that NYXL strings stay in tune 131% better, so guitar players don’t waste time tuning and can start playing sooner.  Starting with the selection of new high-carbon steel alloys, D’Addario engineers completely re-imagined the wire drawing process and revolutionized the corrosion-resistant tin coating application. The result is unprecedented strength and pitch stability.  In addition, these strings have been designed to bend farther and sing louder.  The reformulated nickel-plated steel alloy boosts amplitude, modernizing the overall tone without losing that well-loved 

nickel-plated steel feel. With 6% more magnetic permeability for higher output, NXYL electric guitar strings offer more punch, crunch, and bite.

Uncover the NYXL story here: http://daddario.com/DADProductFamily.Page?ActiveID=3768&familyid=74 and www.youtube.com/watch?v=rKFt129LOE4. 

D’Addario has also announced a partnership with Rolling Stone called “Young Guns,” a program that will feature 29 rising young guitar talents over 30 weeks.  More information to come soon. 

D’Addario & Company is dedicated to inspiring higher levels of creativity and performance for musicians worldwide. 

D’Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with more than 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 3,000 endorsing artists. 
 

Previous Post

inMusic Adds Denon, Marantz Brands to Portfolio

Next Post

NAMM Foundation Helps Anaheim City School District’s Music Program

Related Posts

Supplier Scene

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media
Supplier Scene

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025
Supplier Scene

Boston Crusaders Win 1st-Ever DCI Gold Medal Playing Pearl/Adams

August 22, 2025
Supplier Scene

Rock & Roll Hall of Famer Chad Smith Launches Foundation to Champion Music Education, Access and Opportunity for Aspiring Artists

August 22, 2025
Supplier Scene

SONOR Drums Welcomes New Artist Federico Caballero (FDFX)

August 19, 2025
Supplier Scene

Blood, Sweat, and Gear – 25 Years of Mojotone

August 18, 2025
Next Post

NAMM Foundation Helps Anaheim City School District’s Music Program

Please login to join discussion
  • Trending
  • Comments
  • Latest

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?