D’Addario Unveils NYXL Strings at Long Island GC on May 1

D’Addario has announced the launch of its next generation of electric guitar strings: NYXL.  To celebrate the unveiling of these strings, a special launch event featuring performances by Vernon Reid, Robben Ford, Oz Noy, Earl Slick, Alex Skolnick, and Guthrie Trapp will take place at the Carle Place Guitar Center on Long Island on Thursday, May 1st at 6:30 PM. Attendees will have the chance to meet the artists, hear from industry icon Jim D’Addario, win prizes, re-string their guitars, and more. 

Fifty years ago, the most important innovation in electric strings was introduced to the world. Now, D’Addario is doing it again.  NYXL electric guitar strings deliver a whole new level of freedom, confidence, and power, allowing guitarists to play fearlessly.  While the D’Addario family has been making strings for hundreds of years, the company considers it their responsibility to continue to pioneer and innovate. 

“There have been only two meaningful generations of round wound electric guitar strings,” says D’Addario & Company, CEO and mastermind, Jim D’Addario. “The original formula, originating in the 1950s, used pure nickel, creating a characteristically mellow sound. In the early sixties, my father, John D’Addario, Sr. introduced a brighter sounding, second generation nickel-plated steel string, which became the industry standard for the next five decades. Today, 80% of all electric guitar strings are based on his formula.”

D’Addario has been family-owned and operated since its inception in Italy, and its factory and offices are based on Long Island.  All of the engineering and manufacturing is done onsite – down to their sustainable packaging, which is designed and printed in-house.  Likewise, D’Addario NYXL electric guitar strings have been re-engineered from the ball end up.  

No string has ever offered this level of stability. Torture tests prove that NYXL strings stay in tune 131% better, so guitar players don’t waste time tuning and can start playing sooner.  Starting with the selection of new high-carbon steel alloys, D’Addario engineers completely re-imagined the wire drawing process and revolutionized the corrosion-resistant tin coating application. The result is unprecedented strength and pitch stability.  In addition, these strings have been designed to bend farther and sing louder.  The reformulated nickel-plated steel alloy boosts amplitude, modernizing the overall tone without losing that well-loved 

nickel-plated steel feel. With 6% more magnetic permeability for higher output, NXYL electric guitar strings offer more punch, crunch, and bite.

Uncover the NYXL story here: http://daddario.com/DADProductFamily.Page?ActiveID=3768&familyid=74 and www.youtube.com/watch?v=rKFt129LOE4. 

D’Addario has also announced a partnership with Rolling Stone called “Young Guns,” a program that will feature 29 rising young guitar talents over 30 weeks.  More information to come soon. 

D’Addario & Company is dedicated to inspiring higher levels of creativity and performance for musicians worldwide. 

D’Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with more than 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 3,000 endorsing artists.