D&A Guitar Gear Names Mitchell CEO

Barry Mitchell brings more than 20 years of professional experience in the MI to his new position as D&A Guitar Gear‘s chief executive officer. He is a skilled leader and results driven executive with multifaceted domestic and international experience.

Prior to joining D&A Guitar Gear, Mitchell held the position of executive vice president at AIMM, the Alliance of Independent Music Merchants. In his former role he was responsible for establishing, leading and representing AIMM’s strategic directives and programs to member retailers, preferred vendors, and the music products industry as a whole.

Prior to AIMM, Mitchell held the position of vice president, Customer Management for MUSIC Group and was responsible for MUSIC Group’s Behringer and Bugera brands in the Americas. Prior to MUSIC Group, he was the director of merchandise, Guitar Accessories for Guitar Center, Inc and was responsible for management of the category, which was the largest bottom line revenue contributor for the company’s Enterprise brick & mortar and e-com businesses. Prior to Guitar Center, Mitchell worked for nine years at Line 6 as director of Sales.

Ravi Sawhney, founder, D&A Guitar Gear stated “We are extremely pleased to promote Barry to the title of CEO, a role he has been fulfilling for some time. Since Barry joined D&A, we’ve seen our brand rise in recognition by consumers and the industry for our professional grade design, innovation and engineering. Barry’s vison for our future, combined with his knowledge and insight into the needs of musicians and the MI channel drives everyone on the D&A team to higher levels with each day. With his leadership, we will continue to expand the adoption of our brand and innovative products and grow across the worldwide MI channel.